The Opportunity

Join a leading global retail brand in a high-impact Digital Marketing Manager role, leading digital strategy across performance, social, CRM and owned channels.

This is a player-coach leadership role, managing a small team of while remaining hands-on across strategy, campaign execution, optimisation and innovation.

You'll play a key role in driving customer acquisition, engagement and retention, with a strong focus on data, performance and measurable ROI.

About the Role

Reporting to the Marketing Director, you will:

- Lead the digital marketing strategy across Paid Search, Paid Social, Programmatic, SEO, Affiliate, CRM, Email and Organic Social.
- Develop and optimise performance marketing strategies across platforms including Google, Meta and TikTok.
- Own digital budgets, campaign performance, optimisation and ROI.
- Lead social media and content strategy across Instagram, TikTok, Facebook and YouTube.
- Oversee content planning, community engagement, influencer partnerships and emerging social opportunities.
- Use customer insights and performance data to strengthen acquisition, engagement and retention.
- Monitor key KPIs including CPA, ROAS and engagement, providing insights and recommendations to senior stakeholders.
- Lead, mentor and develop a small team, fostering a collaborative and high-performing environment.
- Manage digital media agencies, technology partners and external creative/production partners.
- Work closely with eCommerce, Retail, Creative, PR, Brand, Merchandising, Analytics and Finance teams to deliver integrated campaigns.
- Partner with global teams to localise campaigns and share best practice.
- Identify emerging digital trends,



platforms and technologies and bring new ideas to the business.

About You

You'll ideally bring

- At least 10 years experience across digital, performance or lifecycle marketing.
- Solid experience across paid media and owned digital channels.
- Proven experience managing agencies and external partners.
- Strong understanding of the full customer journey and digital acquisition funnel.
- Experience across Google Ads, Meta Ads Manager and programmatic platforms.
- CRM and email marketing experience, ideally across platforms such as Salesforce, Klaviyo or Adobe Campaign.
- Strong analytics and reporting capability, with experience using tools such as GA4 or similar.
- Excellent communication, stakeholder management and project management skills.
- Strong commercial and analytical thinking, with experience managing budgets and performance.
- Proven people leadership and team development experience.
- Retail, fashion or eCommerce experience is highly regarded.
- A proactive, agile and solutions-focused mindset, with the ability to thrive in a fast-paced environment.

What's On Offer
- $140,000 - $150,000 plus super + attractive bonus
- Strategy & Team Leadership
- Opportunity to shape and lead a broad digital marketing strategy
- Exposure across performance, social, CRM, eCommerce and omnichannel marketing
- Work with a highly recognised global retail brand
- Collaborative, creative and fast-paced marketing environment
- Strong opportunity to make a measurable impact and drive digital growth
- Melbourne-based, 5 days onsite

If you're an experienced digital marketing leader who enjoys combining strategy, people leadership and hands-on execution, we'd love to hear from you.

📌 Digital Marketing Manager (Melbourne)
🏢 PERSOL APAC
📍 Melbourne