Key duties and responsibilities

- Develop and implement digital marketing and social media strategies to increase brand awareness and online searchability for Tang Events' festivals, tours and events
- Create engaging, relevant and timely text, photo and video content to market the company and its events, and drive consumer engagement
- Create, schedule and publish marketing content to social media platforms (including TikTok, Instagram, WeChat, Xiaohongshu (Rednote) and Facebook) and the company website
- Manage, schedule and monitor multiple social media accounts, including release timing and updates to marketing content
- Plan content calendars aligned with event announcements, on-sale dates and broader marketing campaigns




- Monitor and analyse social media and website performance metrics to track engagement and refine content strategy
- Analyse data from digital marketing campaigns and platforms, and provide regular reporting and insights to management
- Maintain and enhance website content for external and internal audiences
- Collaborate with designers, videographers, promoters and social media influencers to develop content and increase brand reach

Pay: $80,000.00 – $90,000.00 per year

Work Location: Hybrid remote in Melbourne VIC 3000

📌 Digital Marketing Specialist (Melbourne)
🏢 Tang Events
📍 Melbourne