"You care about making a positive impact in the world. You understand greatness requires thinking differently. An inclusive and accepting work environment is important to you.
A job at IKEA is so much more than home furnishings. Together, we work to make a better everyday life for the many. It's the perfect fit if you want to contribute, grow, and share. Join the team and start a better life for yourself."
- Location
Sydney (Tempe)
- Employment type Full Time Permanent co-worker
- Department Marketing & Communication
- Deadline 2026-09-25
- Mobility support
Domestic
Candidate profile (text) - Default language Are you a results-oriented leader with a strong analytical mindset and a passion for turning data into measurable marketing outcomes? If you have a proven track record of improving marketing ROI, driving performance across channels, and influencing cross-functional stakeholders in a matrixed retail environment, we would love to meet you. Key responsibilities (title) Our team within IKEA
Key responsibilities (text) The Growth & Marketing function drives IKEA’s business results by identifying growth opportunities, targeting the right customers across channels, and delivering insight-led marketing that builds the brand, attracts and retains customers, grows loyalty, and increases market share.
As the Marketing Performance Leader, you will report into the Head of Marketing ANZ, and lead the development and implementation of IKEA’s marketing performance approach. You will use data, customer insight and commercial understanding to improve the effectiveness and efficiency of marketing activities. You will ensure objectives and investments are grounded in clear performance insight and that learnings are captured and scaled across commercial and marketing teams. You will:
- Define and maintain the Marketing Performance Framework including KPIs, attribution approaches, evaluation standards and dashboards.
- Drive performance analysis of paid, owned media to optimise media mix and maximise return on investment – leading econometrics for the function.
- Drive campaign testing, incrementality and attribution work to understand the true impact of marketing investments.
- Lead post-activity reviews and share learnings across local and global stakeholders to improve content, media and measurement.
- Steer the marketing planning process to align objectives, investments and KPIs with business goals and seasonal priorities.
- Ensure marketing technology, tagging and data integrations are fit for measurement and partner with analytics, IT and external vendors to resolve gaps.
- Act as a member of the Marketing Management team and contribute to a culture of transparency, continuous improvement and collaboration.
Team vision ( title) Together as a team Team vision (text) You are hands-on in your approach, and highly analytical and strategic - turning insights into measurable performance. You combine technical expertise in analytics and marketing technology with strong stakeholder influence and leadership skills. You are curious about customer behaviour, focused on continuous improvement and motivated by increasing customer value and business growth through evidence-based decision making.
To be considered for this role, you will need to have:
- Relevant tertiary qualification in marketing, business, statistics, data science or a related field to provide a strong foundation for measurement and analysis.
- Significant experience in performance marketing, marketing analytics or media planning to demonstrate practical ability to improve campaign ROI and media mix.
- Proven track record of designing and operating measurement frameworks, dashboards and attribution/testing approaches to enable consistent performance tracking and decision making.
- Strong data analysis skills and experience translating large datasets into explicit, actionable recommendations that deliver business value.
- Proven stakeholder management and influencing capability to drive cross-functional alignment and ensure recommended actions are implemented.
- Practical knowledge of marketing technology and analytics stacks (for example tag management, web analytics, ad platforms, CDP) to identify gaps and work with technical teams on solutions.
- Excellent communication and presentation skills to tell the story behind the data and influence senior and commercial stakeholders.
Let´s connect We need people like you! Local section (title) At IKEA, work is so much more than a job!
Why you will love us
From the deep forests in Sweden, we have spread our culture and values around the world. At the heart of our offer are our beautiful home-furnishing products and solutions, made with care for our planet, reaching millions of customers. At the heart of our business, are our wonderful co-workers representing diversity in all dimensions and passionate for life at home. We all contribute with our uniqueness and we want to grow and develop together.
Our vision, “to create a better everyday life for the many people” inspires and guides us in everything we do. This is IKEA.
What we all have in common
- Living our values
- Being your unique self, while respecting and including others
- A passion for home furnishing
- Performing & delivering while learning & developing
- Having fun!
📌 Marketing Performance Leader (Tempe)
🏢 Ikea
📍 Tempe