The Marketing Specialist is responsible for developing and implementing marketing activities that support the growth, brand awareness and sales objectives of Advanced Fleet Signs.
Key Responsibilities
- Develop and implement marketing strategies and campaigns.
- Conduct market, customer and competitor research.
- Identify recent market and promotional opportunities.
- Manage and optimise Google Ads and digital advertising.
- Manage website content and SEO activities.
- Monitor website traffic, leads, conversions and campaign performance.
- Manage AFS social media and LinkedIn marketing.
- Create marketing, product and promotional content.
- Develop marketing strategies for new and existing AFS products.
- Support product launches, exhibitions and industry events.
- Coordinate email marketing and customer communications.
- Analyse marketing performance and prepare reports for management.
- Advise management on product positioning, target markets and promotional strategies.
- Maintain consistent AFS branding across marketing channels.
- Work with management, sales and production teams to support business growth.
Requirements
- Relevant qualification in Marketing, Business, Commerce or a related field.
- Experience in marketing, digital advertising, SEO, website management and content development.
- Strong communication, analytical and organisational skills.
- Ability to independently manage marketing projects and campaigns.