Job Description

Sydney Olympic Park, New South Wales 2127, Australia

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Full-time Contract Associate

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Description

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Social Media Producer - Maternity Cover (12 months fixed term)

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Run the feed that fuels Australia's off-grid addiction.

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This isn't about sitting in an office scheduling corporategraphics three weeks in advance. This isn't about generic stock images.

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And it's definitely not for someonewho just scrollswithout understanding what actually stops people in their tracks.

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At 4WD Supacentre, home of Adventure Kings, we're building Australia's biggest and most active outdoor content community. To keep leading the pack, we need a fast-moving, highly creative Social Media Producer who knows how to spot trends, build an unstoppable community, and turn 4WDing,camping, and off-gridpassion into high-converting, viral content across every major feed.

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Why This Role Is Different

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You won't just be a "page admin." You'll be:

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- The heartbeat of our digitalcommunity across Facebook, Instagram, TikTok, YouTube Shorts, and emerging platforms.
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- The creative engine turning productlaunches, track trips, customer builds,and outdoor banter into scroll-stopping social content.
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- The trend authoritywho understands algorithmshifts and knows how to jump on viral moments before they pass.
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What You'll ActuallyBe Doing

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- Plan and executethe daily contentcalendar across TikTok,Instagram (Reels &Stories;), Facebook, and YouTube Shorts.
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- Present on cameraacross educational/product content,price/deal-based video ads, and live on-the-ground event coverage.
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- Work closely with our video production and presenter teams to capture,edit, and publish high-energy short-form video on the fly.
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- Turn user-generated content(UGC), customer trip photos, and real-world 12V/camping setups into authentic social proof.
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- Write punchy, relatable, Aussie-toned captions that read like a mate giving solidadvice - not a corporate pitch.
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Growth,



Analytics & Trends

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- Track engagement rates, audience growth,reach, and social-driven web traffic to refine what works.
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- Continuouslytest new formats,hooks, audio, and posting strategies to beat platform algorithms.
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- Keep an eye on competitor moves and digitaltrends to ensure our brands remain ahead of the curve.
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What We're LookingFor

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You must have:

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- 3+ years of experience managingsocial channels for a fast-paced retail brand, agency, or digital media output.
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- Proven track recordof growing organicreach, views, and engagement acrossTikTok, Meta, and YouTube.
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- Confidenceto get in-front of the camera to produce videos.
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- Solid understanding of social analytics, social SEO, and digital audiencebehaviour.
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You'll stand out if you have:

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- A genuinepassion for 4WDing,camping, touring, or the Aussieoutdoor lifestyle.
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- Experience in fast-turnaround retail,e-commerce, or high-volume product publishing.
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This Role Is Perfect If You:

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- Live on social media and get a kick out of seeing engagement numbersand view counts hit current highs.
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- Know the difference between content that actually drivesbrand loyalty and content that just looks pretty.
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- Are agile, quickto react, and thrive in a fast-paced, hands-on environment.
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Why Join 4WD Supacentre?

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We move fast, produce massive amounts of high-impact content, and give you the space to back your ideas. You'll work alongside video producers, presenters, and outdoor enthusiasts who share a goal: inspiring everyday Aussies to get outdoors.

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If you're readyto take the reins on Australia's top outdoor feeds,this is your shot. What role should we write next?

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Company Overview

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4WD Supacentre is one of Australia's leading and fastest growing omni-channel retailers. We are a family-operated business that specialises in outdoor recreation and lifestyle products. Our people are passionate about the outdoors and the lifestyle that we can bring to our customers and the community.

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