We’re Heidi.

We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. In just 18 months, our clinical AI products have absorbed the administrative chaos of 73 million patient visits. Today, we support over 2.5 million patient sessions a week across 190+ countries.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s healthcare capacity and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

If you don’t choose easy and you want to build something way bigger than yourself then, choose the challenge, choose Heidi.

The role

APAC is not a satellite market for us, it's one of the regions deciding how fast the rest of the

plan moves. We've proven the product works across wildly different health systems in the

region already. What we haven't done is put one owner in the seat who runs it like a

business: sales, marketing, and success under one roof, one number to hit, one person

accountable for whether the region compounds or stalls.

This role exists because APAC has outgrown being run by committee. You'll take full P&L;

responsibility for every market in the region, build the go-to-market muscle across sales,

marketing, and customer success, and make the calls on where we lean in and where we

hold. Success looks like APAC becoming the region other GMs get compared to.

What you’ll do

- Own the APAC P&L; end to end, including revenue targets, cost base, and the trade-offs between them

- Build and run the regional go-to-market engine across sales, marketing, and customer success as one connected function, not three

- Set the market sequencing and investment case for each country in the region, and reallocate resource when a market isn't earning its place





- Recruit and develop the country and functional leaders who will run APAC day to day as it scales

- Represent APAC in company-wide planning, defending the region's numbers and needs with hard data

- Build the pricing, packaging, and channel strategy that fits how healthcare actually gets bought across APAC's different health systems

- Diagnose underperformance fast, whether it's a pipeline problem, a product-market fit gap, or a team problem, and fix the right one

- Report on regional performance with the same rigor you'd want if this were your own company

- Partner closely with leaders across Engineering, Product, Operations, and other functions, so what APAC is hearing from the market helps shape decisions.

What you'll need

- 10+ years in commercial or general management roles, though we care more about

what you've shipped/built than years on the clock.

- A romantic streak about software. You believe great products can transform

someone's day.

- Proven experience owning a P&L; and running sales, marketing, and success as one

connected function rather than separate reporting lines.

- A track record of building go-to-market motions across multiple markets, including

deciding when to invest, hold, or walk away from a market.

- Passion for AI, shown through hands-on building, prototyping, or side projects.

- You default to building over requesting.

- You're confident in your thinking and open to being wrong. Great ideas win

regardless of who surfaces them.

How we show up

- Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.

- Lead, don't wait. We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.

- Follow the evidence. Trust the patient.



We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.

- Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.

- Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We're exact at pace, not reckless.

- Live in clinicians' reality. Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.

Why Heidi?

You’ll join a team focused on real-world impact over imaginary valuations and glossy PR. We live and breathe the challenges of modern health systems, and are laser-focused on exacting the change we’d like to see. We’re medicos, engineers, builders, and designers who’ve felt the moral and practical toll of what non-care feels like. True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we value sustainable performance and mental health. You're trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.

Building what we’re building isn’t always easy. But we didn’t choose easy, we chose to build something that actually matters. We hold ourselves to a higher standard because healthcare demands it. If you join Heidi, you recognise that the deeper question isn’t whether AI can solve the global healthcare crisis, but whose hands will shape it. The work is hard, but you will trust and admire the people you work beside, and rest easy knowing you’re doing the defining work of your career.

We take care of you.

We offer a $1,000 annual learning and development budget, a $150/month health and wellness allowance, a $500 home office budget, 26 weeks paid primary parental leave and 18 weeks paid secondary parental leave, fertility support up to $10,000, four weeks of work from anywhere per year, and serious equity.

📌 GM of APAC (Melbourne)
🏢 Heidi
📍 Melbourne