Full Job Description

The company is a custom home builder based in Victoria, Australia, specialising in architecturally designed homes with flexible modern floorplans and luxury-inspired facades. The company offers a range of options to suit different lifestyles and budgets — from smart, affordable homes tailored to first home buyers, to customisable display-style living, and its premium Palatial Collection featuring sophisticated designs with opulent finishes. Ansel Holdings Pty Ltd also provides affordable house and land packages for first home buyers, investors and families. Believing that building a new home should be a uniquely personal experience, the company prides itself on giving clients the flexibility to personalise every detail — from appliances and cabinetry to door styles — helping each family build the home of their dreams within their budget.

We are currently looking for a qualified Marketing Specialist. Interested candidates are welcome to apply!

Responsibilities of the role include:

- Continuously monitor market dynamics and policy changes in the Victorian and Australian real estate markets (such as first home buyer grants), and track competitors’ products and marketing strategies. Conduct in-depth analysis of evolving needs and consumption trends among target customer segments (e.g., first home buyers, investors, and families seeking to upgrade their homes), providing data support and strategic recommendations for the company’s house-and-land package portfolio adjustments, product design optimization, and overall marketing direction.
- Plan and execute both online and offline marketing campaigns based on market research findings, including product launch events, display home open days, home expos,



and seminars tailored for first home buyers. Through immersive interactive experiences, showcase the company’s “flexible modern floor plans” and “luxurious finishes” to prospective customers while providing professional consultation services, effectively capturing sales leads and driving conversions.
- Develop differentiated marketing strategies based on the characteristics of each product line (such as entry-level homes, display homes, and the Palatial luxury series). Distil the core selling points of each series—for example, emphasising “value for money and flexible budgeting” for first home buyers, and “ultimate customisation and luxury experiences” for high-end clients. Additionally, manage and expand diversified marketing channels to ensure that marketing messages reach target audiences with precision.
- Responsible for maintaining and enhancing the brand image of Ansel Holdings Pty Ltd, ensuring that the brand tone consistently aligns with its positioning of “architect-designed homes” and “luxurious façade styles.” Based on campaign requirements, create high-quality marketing content (such as brochures, website copy, video scripts, and written materials), highlighting the distinctive appeal of the full product range.



Provide content support for all marketing channels to strengthen the brand’s professional image and creative standing in the Victorian residential construction market.
- Execute the company’s digital marketing plan and oversee the day-to-day operations of the official website and social media platforms (such as Facebook, Instagram, and LinkedIn). Utilise search engine optimisation (SEO), paid advertising (SEM), and social media content distribution to precisely promote the “personalised customisation” services and “house-and-land packages.” Increase brand exposure through online engagement, capture potential customer leads, and drive the conversion of online leads into actual consultations and sales.
- Uphold the company’s philosophy of “creating unique personalised experiences” and assist in optimising the customer journey from initial consultation through to post-purchase follow-up by providing marketing material support. Ensure that marketing materials clearly communicate the scope of “personalised customisation” (ranging from appliances and cabinetry to door handles), and build brand trust by collecting customer feedback, showcasing success stories, and providing attentive service—helping every customer realise their “dream home” within budget, thereby enhancing customer satisfaction and brand reputation.

To be competent in this role, you must have:

- Bachelor’s qualification (or higher).
- At least 3 years of relevant experience.
- Exceptional written and verbal communication skills.
- Strong grasp of SEO, SEM, and digital advertising best practices.
- Strong analytical skills, with the ability to turn data into actionable marketing decisions.
- Able to work both independently and collaboratively in a fast-paced environment.

📌 Marketing Specialist (Derrimut)
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📍 Derrimut