Company DescriptionAt Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food.
We're Australia's only rapid-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food.
We're incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.Job Description
Own the voice of one of Australia's fastest-growing brands.
You're the person who sets the copy standard, shapes the tone, and makes every word earn its place across campaigns, social, TVCs, and everything in between.What You'll DoLead concepting and copy development for all major campaign work, from brief to final assetWrite headlines, scripts, long-form, and tactical copy at national QSR campaign standardPartner with the Senior Art Director to develop fully integrated creative concepts not just words on a layoutDefine and protect GYG's tone of voice across consumer-facing and internal channelsDevelop and maintain GYG's tone of voice guidelines and ensure the wider team can apply themPartner with the Social Media Content Manager on social-first copy and reactive cultural momentsMentor junior creatives and review copy across the wider team for brand consistencyPresent work to senior stakeholders and defend creative decisions with confidenceWhat You'll BringSignificant experience (e.g. 8+ years) in a copywriting role within an agency or in-house creative teamStrong portfolio across long-form, short-form, scripts, and tactical copyDemonstrated ownership of campaigns from concept through to broadcast and retail executionQSR, FMCG, or major consumer brand exposure preferredStrong conceptual thinker not just a writer for hireComfortable presenting work to senior stakeholders and defending creative decisionsMeticulous attention to detail and a high standard of language, grammar, and craftWhat You'll LoveJoin one of Australia's fastest-growing restaurant companiesReal influence in a marketing function that's investing heavily in its capabilityAnnual short-term incentive schemeGYG restricted shares, earned each year through our long-term incentive schemeUp to 5 weeks of annual leave each year (ask us how)Paid parental leaveThe chance to one day become a franchisee and own your own GYG restaurantA vibrant Surry Hills office, a short walk from Central StationInterested?
Apply now to start the conversation.

📌 Senior Copywriter (Sydney)
🏢 Guzman Y Gomez
📍 Sydney