About the Role

Mission: Development and execution of Distributor Strategy for Australia’s Distributor network.

Purpose: Increase quality, quantity, loyalty and share of wallet of distributors’ channel. Drive action plan to deliver distributor budget and establish Lincoln Electric as a preferred partner.

Magnitude: Standalone role with key focus on driving growth in distributors’ channels by developing and executing our Distributors strategy with focus on standardization, digitization and increase of market share.

Responsibilities
Evaluate current distributors’ channel to appoint and/or replace distributors where necessary.
Map all channels and develop strategy per region along with the area sales leader.
Develop distributor program: annual distributors meeting, annual and quarterly budget meetings, loyalty program, rebate systems, stock-sharing information etc.
Support area sales leader on the successful execution of the program.
Develop together with technical team on distributors training programs, based on customer voice/needs.
Develop distributor tools: handbook, toolboxes, and packages.
Execute complete mapping of existing distributors with a target to increase share of wallet.




Identify recent product opportunities by evaluating and leveraging our global manufacturing footprint and executing VOC sessions.
Work close with local and global product management teams.
Coordinate and work close with sales and technical department to develop solutions, solve issues, and deliver regional distributors budget.
Develop strategic distributors’ campaigns and support sales leaders on their execution.
Drive the “digitization” of the business via e-commerce & tableau utilization.
Understand distributor business model and identify gaps between LE model and theirs.
Align strategies in targeted products/solutions, inventory, marketing etc.

Qualifications
Bachelor's Degree or above

Required Skills
A solid commercial and good technical background
Sales & marketing skills
Strategic thinking
Ability to work with multicultural workplace
Communication skills
Sound judgement, positive business sense and structure
Organizational skills
Team working capability
The ability to build relationships quickly and effectively
Analytical and problem-solving skills
Resilience and tenacity
Independence and self-reliance
Team management skills
Decision making skills
Presentation skills
English speaker

📌 National Distribution Manager Sydney
🏢 LINCOLN ELECTRIC
📍 Sydney