Lead marketing across two retail destinations in a growing portfolioBased at Waurn Ponds Shopping Centre with regular involvement at Showgrounds VillageJoin CBRE's Retail Property Management business supporting IFM InvestorsGeelong Land of the Wadawurrung peopleThe OpportunityWe're seeking a Marketing Manager to lead the marketing strategy and day-to-day delivery across Waurn Ponds Shopping Centre and Showgrounds Village.
Based primarily at Waurn Ponds Shopping Centre, you'll play a key role in driving customer engagement, supporting retailer performance and strengthening each centre's connection with the local community.This is a genuine end-to-end marketing role where you'll balance strategic planning with hands-on delivery.
From annual marketing plans and budget management through to events, social media management, reporting and community engagement initiatives, you'll have ownership of the full marketing function while working closely with National Marketing, Centre Management, retailers, agencies and key stakeholders.You'll also support Showgrounds Village, a prominent, high-volume neighbourhood centre.
With strong support structures already in place, this presents an opportunity to contribute new ideas, help shape local engagement strategies and play a meaningful role in the centre's ongoing development.About The RoleThis is a hands-on marketing position combining strategic planning, campaign delivery, stakeholder engagement and portfolio marketing leadership.Key Responsibilities IncludeDevelop and execute annual marketing plans, campaigns and promotional activitiesCoordinate events, centre activations, digital marketing, social media and communicationsBuild strong relationships with retailers,



community groups, suppliers, agencies and local stakeholdersManage Curate and manage marketing budgets, reporting and campaign performance analysisReview and approve marketing collateral, creative content, media activity and promotional initiativesAnalyse trade area trends, customer metrics and centre performance to inform marketing decisionsSupport community-focused programs that strengthen each centre's local connectionCollaborate with National Marketing, Centre Management and Asset Management teams on broader asset initiatives and development projectsAbout YouWe're interested in experienced marketing professionals who enjoy building relationships, creating meaningful customer experiences and taking ownership of outcomes.You'll Likely BringAt least 3 years' marketing experience, ideally within retail, shopping centres, property, destination marketing or a related environmentStrong capability across events, campaigns, stakeholder engagement and project coordinationExperience curating and managing marketing budgets, reporting and multiple priorities simultaneouslyConfidence working across digital, social media, events and traditional marketing channelsStrong analytical skills and the ability to understand trade areas, customer demographics and performance metricsA practical,



collaborative approach with a solid work ethic and willingness to get involved at every levelRetail or shopping centre marketing experience will be highly regardedSo, what's in it for you?
Ownership of marketing across two established retail assetsA broad role spanning strategy, retailer engagement, community marketing and eventsCreative freedom to bring ideas to life while being supported by a national marketing structureExposure to a growing portfolio, with additional shopping centres expected to join over timeOpportunities to contribute to development initiatives and evolving asset strategiesPotential future progression into a broader regional marketing roleCareer development within one of the world's largest real estate services organisationsWhy CBRE?
When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive.
We are dynamic problem solvers and forward-thinking professionals who create significant impact.
Our collaborative culture is built on our shared values of respect, integrity, service and excellence, and we value the diverse perspectives, backgrounds and skillsets of our people.At CBRE, you have the opportunity to chart your own course and realise your potential.We welcome all applicants.Applicant AI Use DisclosureWe value human interaction to understand each candidate's unique experience, skills and aspirations.
We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.
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📌 Marketing Manager Waurn Ponds Shopping Centre & Showgrounds Village (Geelong)
🏢 Cbre
📍 Geelong