What this role involves:Develop and execute the annual and quarterly marketing strategy aligned with business and commercial objectivesOwn the marketing calendar including product launches, promotions, brand and seasonal campaigns, collaborations and partnershipsDevelop integrated marketing plans across CRM, content, social, influencers, partnerships and paid creative requirementsIdentify growth opportunities through customer insights, competitor research, market trends and campaign performanceTranslate broader business and commercial objectives set by the Director into clear marketing plans, priorities, timelines and deliverablesBring proactive marketing recommendations and opportunities to the Director rather than waiting to be told what to doCreate clarity and direction for the marketing function rather than relying on the Director to build the planOwn Sable Bebe's CRM, email and SMS marketing strategy end to endManage the Klaviyo account hands‐on, including the EDM and SMS campaign calendarPlan and send approximately three email campaigns per week where appropriate, in line with the marketing calendarBuild, maintain and continually optimise automated flows, sign‐up forms and lifecycle campaignsCreate, test and refine customer segments to improve targeting and relevanceRun A/B testing across subject lines, offers, messaging, timing, segments and campaign formatsDrive repeat purchase, retention and customer lifetime value through structured lifecycle marketingReport on CRM performance and continually identify opportunities to improve resultsCampaigns & Product LaunchesLead the planning, coordination and execution of integrated marketing campaigns and product launchesDevelop go‐to‐market strategy, positioning, messaging, offers and customer communication for each launch and campaignCreate and manage all campaign, promotion and launch projects in Asana with clear tasks, owners, timelines, deliverables and deadlinesCoordinate CRM, social, content, influencers, creators, partnerships, ecommerce requirements and paid creative requirements into a single planSet creative and shoot requirements for launches and campaigns, including ecommerce imagery needsWork with the Ecommerce & Digital Experience Manager to align marketing activity with product, inventory and website readinessConduct post‐campaign and post‐launch analysis and apply the learnings to future activityContent, Social & BrandOwn the overall content strategy, organic social strategy and brand messaging for Sable BebeSet content themes, campaign storytelling, creative direction and social prioritiesMaintain a consistent Sable Bebe brand voice across all marketing touchpointsSet the approval structure for content and provide clear briefs and direction to the teamDirect the Creative & Marketing Coordinator and the Socials,



Content & Community Assistant on the content required and whyReview content and social performance and use the learnings to improve strategy Influencers, Creators & PartnershipsOwn the influencer, creator, ambassador and affiliate strategy and directionDefine creator profiles, gifting and seeding priorities and long‐term ambassador and partnership opportunitiesProvide direction on outreach, briefs, deliverables and relationship managementIdentify brand collaborations and partnerships that suit Sable Bebe's audience and commercial objectivesEnsure influencer and creator content supports both organic marketing and paid creativeReview influencer, affiliate and partnership performance and use the learnings to improve the programDirect the Creative & Marketing Coordinator, who carries out much of the hands‐on coordination and executionInfluencers, Creators & PartnershipsOwn the influencer, creator, ambassador and affiliate strategy and directionDefine creator profiles, gifting and seeding priorities and long‐term ambassador and partnership opportunitiesProvide direction on outreach, briefs, deliverables and relationship managementIdentify brand collaborations and partnerships that suit Sable Bebe's audience and commercial objectivesEnsure influencer and creator content supports both organic marketing and paid creativeReview influencer, affiliate and partnership performance and use the learnings to improve the programDirect the Creative & Marketing Coordinator, who carries out much of the hands‐on coordination and executionWork closely with the Director on paid performance, using paid learnings to inform marketing and creative strategy.Understand Meta creative performance and identify winning messages, hooks, products and formatsTranslate campaign priorities into clear creative briefs and ensure sufficient creative volume and diversityCoordinate UGC and in‐house paid creative with the Creative & Marketing CoordinatorOversee, write and review ad copy for in‐house and creator‐led paid creativeCoordinate the upload and refresh of approved UGC and in‐house creative across Meta where appropriateManage and refresh Google creative assets and copy, including updates for promotions and current releasesPaid media strategy, media buying, budgets, budget allocation and scaling decisions remain with the DirectorMarketing Performance & Commercial InsightReport on performance across CRM, campaigns, social, content,



influencers and partnershipsUnderstand key commercial and growth metrics including revenue, MER, ROAS, conversion rate, AOV, repeat purchase, retention and customer acquisitionWork with the Ecommerce & Digital Experience Manager on ecommerce, customer and product insightsUse data and campaign learnings to set marketing priorities and shape future activityProvide the Director with clear recommendations and actions, not simply reporting numbersLead the day‐to‐day marketing team, setting clear direction, priorities, deadlines and accountabilityEstablish clear approval processes and ways of working across the marketing functionCoach and develop junior team members, including building the Creative & Marketing Coordinator's broader marketing capabilityManage performance and run regular marketing planning, workflow and performance meetingsEncourage initiative while ensuring agreed processes are followedReduce the need for the Director to manage junior marketing staff day to dayPeople & CollaborationReport directly to and work closely with the DirectorWork closely with the Ecommerce & Digital Experience Manager across ecommerce, CRO, customer insights, retention, product development and inventory planning, without taking over these responsibilitiesLead and provide day‐to‐day direction to the Creative & Marketing Coordinator, who owns hands‐on creative and marketing production including static and video ads, campaign and social assets, packaging, swing tags, print assets, ecommerce imagery, shot lists, image editing, blogs and influencer coordinationLead and provide direction, priorities, briefs and approvals to the Socials, Content & Community Assistant, who executes organic social, daily content, community engagement and content capturePotential to manage additional creative and marketing direct reports as the business growsAbout you:5+ years marketing experience, ideally in DTC ecommerce, consumer, lifestyle, fashion, beauty, baby or retailStrong hands‐on Klaviyo experience, capable of working inside the account rather than managing an agencyProven integrated campaign and product launch experienceStrong understanding of ecommerce marketing, CRM and lifecycle marketingGood understanding of content, social and influencer marketing with strong creative judgementCommercially minded and data literate, comfortable working with revenue, MER, ROAS and retention metricsStrong project management skills and highly organisedExperience leading and developing junior marketersProactive, a strong communicator and comfortable making decisionsComfortable in a fast‐moving, founder‐led business and able to balance strategy and executionMeta Ads Manager and performance marketing knowledge is desirable, but specialist media buying is not required
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📌 Email Retention & Marketing Manager (Gold Coast)
🏢 Sable Bebe
📍 Gold Coast