We are looking for a CRM Optimisation Lead to bridge the gap between our global strategy and the Australian sports landscape.Full-timeCloses 23/09/2026The Marketing department in Australia serves as the engine room for local brand presence, connecting with millions of sports fans to ensure every communication lands with precision and flair.This role acts as the vital link between Australian operations and global CRM teams.
Navigating the nuances of the local market requires commercial relevance, compliance, and perfect timing for the Australian sporting calendar.
Influencing strategy and driving continuous improvement across a complex matrix environment ensures CRM activity remains effective and engaging.Preferred Skills and ExperienceExperience in CRM, marketing operations, or campaign coordinationStrong stakeholder management skills with the ability to influence without direct authorityAbility to work effectively across matrix teams and multiple time zonesCommercial awareness and understanding of customer marketingStrong organisational and prioritisation skillsHigh attention to detailStrong verbal and written communication skillsAnalytical skills with the ability to interpret data and identify trendsExperience in sports betting, gaming,



or a regulated marketing environmentUnderstanding of the Australian market and sporting calendarWhat you will be doingAct as the primary local contact for Australian CRM-related mattersCollaborate with global and local teams to ensure consistent messaging across all communicationsMonitor trading and product pipelines to identify CRM opportunitiesEscalate process issues to ensure swift resolution with relevant global teamsReview competitor activity to share actionable insights for local campaignsEnsure all activity complies with local market regulations and approval processesSupport advance planning of seasonal campaignsAnalyse customer trends to support decision-makingLead weekly WIP meetings to drive continuous improvement of CRM processesCoordinate CRM activity around current product launches and sporting momentsBonus SchemeSick PayPension contributionLife at bet365We are a unique global operator with passion and drive to be the best in the industry.
Our values form the foundation of culture and shape the unique way that we work.
People are our superpower and we support you to be the best you can be.
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📌 Crm Optimisation Lead (Victoria)
🏢 Bet365 Group
📍 Victoria