As Marketing Manager, you will be responsible for planning, developing, implementing and managing Switch to Green's overall marketing strategy.

You will work closely with senior management and the sales team to generate quality leads, improve customer engagement, strengthen our brand and measure the commercial performance of marketing activities.

This is a hands-on management role. We are looking for someone who can develop the strategy but is also comfortable getting involved in campaigns, digital marketing, content, analytics and day-to-day execution.

Key Responsibilities

Marketing Strategy & Planning
Develop and implement the company’s overall marketing strategy and annual marketing plan.
Identify recent market opportunities, customer segments and marketing channels to support business growth.
Develop and implement targeted marketing strategies across residential and commercial markets.
Establish marketing objectives, KPIs and performance targets, and monitor performance against agreed goals.
Monitor market trends, customer behaviour and competitor activity to identify prospects and inform marketing strategies.




Develop initiatives to strengthen brand awareness, customer acquisition and customer retention.
Work closely with senior management to align marketing strategies and activities with overall business objectives.

Lead Generation & Sales Support
Manage and optimise lead-generation campaigns to improve lead quality, customer acquisition and conversion rates.
Identify opportunities to improve the customer journey from initial enquiry through to sales conversion.
Work closely with the sales team to develop and implement marketing campaigns that generate qualified leads and support sales targets.
Analyse lead sources, campaign performance and conversion data to identify opportunities for improvement.
Develop and implement marketing initiatives that support sales growth and overall business objectives.
Provide marketing insights, performance analysis and strategic recommendations to senior management to support business growth.

Pay: $75,000.00 per year

Work Location: In person

📌 Marketing Manager Melbourne (Australia)
🏢 Switch to Green
📍 Australia