About the role

You will take ownership of subscriber growth and retention, working across both digital and offline channels to build and optimise a subscription model. This is a hands-on role — you will be executing campaigns, testing ideas, and driving results. You will work closely with the founder and a separate systems/data lead, allowing you to focus on growth, content, and performance rather than backend systems.

Key responsibilities
Develop and execute subscription acquisition and retention strategies
Run campaigns across email, events, partnerships, and digital channels
Own the content calendar (books, bulletins, and future education products)
Lead product launches, promotions, and key sales campaigns
Improve conversion, engagement, and renewal rates




Use data and insights to continuously optimise performance
Support expansion into interstate markets (including NSW)

About you
Experience in subscription or recurring revenue businesses
Robust campaign execution skills (email, events, digital)
A practical, test-and-learn approach to growth
The ability to translate complex content into compelling marketing
Commercial, hands-on marketer comfortable working across both strategy and execution

About us We are a highly regarded, specialist legal practice with a long-standing publishing arm, including textbooks, bulletins, and emerging education products.

📌 Growth & Subscriptions Lead Brisbane
🏢 de Groots Wills u0026 Estate Lawyers
📍 Brisbane