About the role

Reporting to the management team, you will plan, create and publish engaging digital content across our social media and digital platforms to promote our events, festivals and tours, grow our audiences, build brand awareness and drive ticket sales.

Key responsibilities
Develop and implement digital marketing and social media strategies to increase brand awareness and online searchability for Tang Events' festivals, tours and events
Create engaging, relevant and timely text, photo and video content to market the company and its events, and drive consumer engagement
Create, schedule and publish marketing content to social media platforms (including TikTok, Instagram, WeChat, Xiaohongshu (Rednote) and Facebook) and the company website
Manage, schedule and monitor multiple social media accounts, including release timing and updates to marketing content
Plan content calendars aligned with event announcements, on-sale dates and broader marketing campaigns
Monitor and analyse social media and website performance metrics to track engagement and refine content strategy




Analyse data from digital marketing campaigns and platforms, and provide regular reporting and insights to management
Maintain and enhance website content for external and internal audiences
Collaborate with designers, videographers, promoters and social media influencers to develop content and increase brand reach

About you
At least 3 years of experience working in digital marketing
Demonstrated experience creating and managing content and campaigns on Social Media Platforms
Experience with Xiaohongshu (RedNote) is highly regarded
Tertiary qualification in business administration, marketing or communications, or a closely related field
Solid copywriting, photo and video content creation skills, with a portfolio of published digital content

About us Tang Events Pty Ltd is a leading event management company delivering artist tours, music festivals and nightlife events across Australia and the Asia-Pacific region. Our portfolio includes internationally acclaimed festivals and sold-out tours.

📌 Digital Marketing Specialist Melbourne
🏢 TANG Events
📍 Melbourne