Job Description
$105k - $115k + super + car allowance + commission
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At Casa Spirits, we make good booze without the B.S. No fancy backstories, no inflated prices, just quality spirits, RTDs and cocktail kegs that people actually want to drink.
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As we scale nationally, we need someone to lead our Victorian field sales team and make sure Casa keeps winning on the ground.
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The Role
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Reporting to the Victorian State Manager, you'll own the end-to-end performance of our VIC field sales team, leading and coaching Business Development Managers across both on-premise and off-premise accounts.
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This is a hands-on role. You're the critical link between state strategy and what actually happens in-trade. You'll live in the field with your team, build their selling capability, and make sure the numbers get hit, volume, distribution, and customer outcomes.
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What you'll be doing
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Leading, coaching and developing a team of BDMs across hybrid on- and off-premise accounts
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Getting out in the field, ride-alongs and in-market coaching to sharpen selling, call execution and customer relationships
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Owning team performance end to end: clear expectations, quick course-correction, and tackling underperformance early and directly
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Running structured 1:1s, pipeline reviews and performance conversations that hold the team accountable to KPIs and behaviours
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Delivering the Victorian state sales plan across volume, distribution and revenue for both channels
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Partnering with the State Manager to turn strategy into territory- and account-level execution
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Chasing new business across independents and group accounts, and supporting the team on trading terms, promos and range
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Building strong relationships with key customers, distributors and channel partners, and keeping brand standards sharp in-trade
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Tracking and reporting team and individual KPIs, reading the sales data, and managing team budget, travel and resourcing
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Recruiting,



onboarding and inducting new BDMs as the team grows
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About you
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3-5+ years in a field sales role, ideally in liquor, FMCG or a related fast-moving sector
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Proven experience coaching and managing a team of field-based reps
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Experience across both on-premise and off-premise channels highly regarded
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A track record of hitting sales and distribution targets in a competitive market
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Strong people leader, you build capability and hold a team accountable while keeping the team culture tight
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Commercially astute, with sound judgement in negotiation and customer
managementConfident
with CRM and sales reporting tools to track performance and make calls
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Self-motivated, resilient and comfortable running your own patch with a lot of autonomy
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You'll also need a current Australian driver's licence, the willingness to travel across Victoria (including the occasional overnight), and an RSA (or the willingness to get one).
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Why Casa
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Competitive salary plus performance incentives
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Real autonomy and influence in a quick-growing national brand
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A no-B.S. culture that values action, ownership and good people, mates for life, not just colleagues
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Welcome to the wonderful world of Casa Spirits.
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At Casa, we've made it our mission to prove that good booze doesn't need a complicated backstory, a fancy name, or an overpriced bottle. We're the spirited rebels of the cocktail world, and our motto is simple: "Good Booze, No B.S."
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With a range of house spirits, cocktail kegs and ready to drink cans, we are a one stop shop for wholesale and consumers alike.
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Welcome to the wonderful world of Casa Spirits.
n
At Casa, we've made it our mission to prove that good booze doesn't need a complicated backstory, a fancy name, or an overpriced bottle. We're the spirited rebels of the cocktail world, and our motto is simple: "Good Booze, No B.S."
n
With a range of house spirits, cocktail kegs and ready to drink cans, we are a one stop shop for wholesale and consumers alike.

📌 Field Sales Manager - Victoria (South Australia)
🏢 Casa Spirits
📍 South Australia