10 Sep
|
Spendless Shoes
|
South Australia
10 Sep
Spendless Shoes
South Australia
Job Description
Help shape the digital customer experience for one of Australia's leading footwear retailers
n
Spendless Shoes is looking for a commercially minded and digitally savvy Digital Coordinator to join our Marketing & Ecommerce team at our Support Office in Gillman.
n
With more than 200 stores nationally and a growing digital presence, this is an opportunity to play a key role in how we connect with our customers across digital channels – from email and CRM through to digital campaigns and website content.
n
Reporting to the Head of Marketing & Ecommerce, you'll work closely with our Brand & Marketing Lead, Ecommerce Coordinator, Social Media Coordinator, Content Creator and broader Marketing team to coordinate engaging digital campaigns that drive customer engagement, traffic and sales.
n
What You'll Be Doing
n
As our Digital Coordinator, you'll help coordinate the delivery and optimisation of our digital marketing activity, including:
n
n
Coordinating digital marketing campaigns across key customer channels
n
Managing the digital marketing calendar in line with campaigns, promotions, product launches and key retail periods
n
Creating, scheduling and executing email marketing campaigns and customer communications
n
Supporting the management of our CRM and customer engagement platform
n
Building customer segments and targeted communications to improve engagement and relevance
n
Supporting automated customer journeys and lifecycle communications
n
Coordinating A/B testing and other initiatives to improve campaign performance
n
Working with the Brand and Creative team to coordinate digital assets and campaign content
n
Coordinating website content updates to support campaigns, promotions and customer communications
n
Ensuring digital content is accurate, current, on-brand and delivered within required time-frames
n
Monitoring digital campaign performance, including engagement, traffic, conversion and other relevant metrics
n
Using customer and campaign insights to identify opportunities for optimisation
n
Preparing regular digital performance reporting and recommendations
n
Keeping up to date with developments in CRM, email marketing, digital channels and customer engagement
n
Working collaboratively across Marketing, Ecommerce, Buying, Planning, Retail and other areas of the business
n
n
About You
n
We're looking for someone who is organised, analytical and creative, with a genuine interest in digital marketing and customer engagement.
n
You'll Ideally Bring
n
n
Previous experience in digital marketing, CRM, email marketing or a similar role
n
Experience creating and executing email marketing campaigns
n
Experience working with CRM,
email marketing or marketing automation platforms
n
An understanding of customer segmentation, targeting and lifecycle marketing
n
Experience coordinating digital campaigns and marketing calendars
n
Confidence working with digital analytics and campaign performance data
n
An understanding of A/B testing and digital optimisation
n
Strong written communication and attention to detail
n
Solid organisation and the ability to manage multiple campaigns and deadlines
n
A collaborative approach and confidence working with creative, ecommerce and commercial teams
n
An interest in retail, fashion, footwear and consumer behaviour
n
Experience within a retail, fashion, lifestyle or consumer-facing brand will be highly regarded
n
Experience with Dotdigital or a similar CRM/email marketing platform would also be advantageous
n
n
Why join Spendless?
n
You'll join an established Australian retail business with a national footprint and the prospect to contribute directly to how we engage with customers across our digital channels.
n
You'll be part of a collaborative in-house Marketing & Ecommerce team, working across brand, creative, content, social and ecommerce to deliver campaigns that reach customers throughout Australia.
n
If you're passionate about digital marketing, enjoy turning customer insights into engaging communications and want to see the commercial impact of your work, we'd love to hear from you.
📌 Digital Coordinator Spendless Shoes - Gillman, Adelaide Sa - Full Time (South Australia)
🏢 Spendless Shoes
📍 South Australia