Location 60 Mary Street,St Peters, NSW, ****,Australia
Job Category Digi/Marketing
Employee Type Full time - Auto Pay
Style the story.
Lead with vision.
Inspire every interaction.
At SHEIKE, we believe style is a statement — and every moment is worth celebrating.
From bold fashion to meaningful experiences, we're passionate about creating a brand that empowers everybody, every day.
We're looking for a dynamic Marketing Manager to join our head office team and lead our marketing function while our team member is on parental leave.
Reporting into the Art Director, you'll bring our brand to life through integrated campaigns, strategic storytelling, and high-impact customer touchpoints.
This is a rare opportunity to take ownership of the brand marketing vision across a thriving fashion retail business.
About the Role
As Marketing Manager, you'll lead the execution of SHEIKE's annual marketing strategy in line with our overall business objectives.
You'll drive the critical path, manage external agency partners, and champion brand integrity across every channel — from social and digital to events, in-store and influencer campaigns.
Your focus will be on delivering strategic, insight-led marketing that elevates brand awareness, drives engagement, and enhances the SHEIKE customer experience.
KEY RESPONSIBILITIES
Represent the Marketing function within the Executive Leadership Team
Develop and own the annual marketing and social budget, ensuring a data-driven approach to maximise ROI
Lead the development of seasonal marketing and social media strategy, mentoring the Social Media & Marketing Coordinator on day-to-day operations




Define and report on key marketing KPIs using analytics and competitive analysis
Analyse the competitive landscape and customer insights to identify new opportunities and inform strategy
Lead omni-channel planning across the business, maintaining a calendar aligned to business goals and seasonal priorities
Provide strategic input during business planning periods and lead the marketing component of business reviews
Partner with the Art Director to build inspirational campaign concepts that elevate brand perception
Lead the execution of omni-channel marketing campaigns, including key brand moments and product stories
In collaboration with Art Director, eCommerce and CRM team, develop communication and content plans across all channels
Collaborate with eCommerce team and external agencies to drive and amplify marketing opportunities through digital, paid and affiliate channels
Develop and implement PR and influencer strategy, driving partnerships and editorial coverage aligned to brand positioning
Act as a key brand representative, building relationships with stylists, editors, media, and talent
Co-lead brand event ideation and execution in partnership with the Art Director
Drive LAM relationships, strategies and initiatives in collaboration with the Head of Retail, with the support of the Social Media & Marketing Coordinator




Identify regional opportunities and lead marketing activations to support store-specific initiatives
Manage and mentor Social Media & Marketing Coordinator
About You:
4+ years of experience in a marketing leadership role within retail or fashion industries
Tertiary qualification in Marketing, Communications or a related field
Proven track record of marketing campaign development and execution across digital and traditional channels
Experience supporting a multi-site retail network and omni-channel strategies
Knowledge of social media tools, customer engagement platforms, and industry trends
Strong commercial, brand and digital acumen and experience managing budgets
Deep understanding of customer behaviour and market trends
Experience in PR, influencer marketing, and event management
Confident communicator, leader and collaborator who thrives in a fast-paced environment
Why Join SHEIKE?
Competitive salary package
Generous team discount across the SHEIKE collection
Work alongside a creative, high-performing, and supportive leadership team
Ongoing training, development, and recognition opportunities
Be part of a bold, growing Australian fashion brand with a strong national presence
Celebrate your success with our annual recognition and awards events
SHEIKE is proud to be an equal opportunity employer.
We celebrate individuality, value diversity, and are committed to fostering an inclusive setting for all.
If you require adjustments during the recruitment process, please contact:******
Please note: Only shortlisted candidates will be contacted.
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📌 Marketing Manager (Sydney)
🏢 Sheike
📍 Sydney