Formed in ****, operating across 70+ markets, CROWD.DNA brings together trends specialists, researchers, strategists, data analysts, designers, writers and film-makers for the world's most exciting brands.
Our values are tangible and connect with every member of the Crowd DNA team, regardless of their role or how long they've been with us. We believe they reflect how we wish to work with each other and with our clients and contributors.
Simple Is Always Best
that's it, avoid the temptation to overcomplicate.
Better Blended
we're not lone wolves, we work fluidly between ideas, specialisms, methods – and agencies.
Make It Count
we show up for our work, for our clients, and, most importantly, for each other.
We believe fully in the power of our work to fuel our clients with the evidence, inspiration and recommendation they need to grow and prosper.
POSITION OVERVIEW
Crowd DNA is looking for an Associate Director to join the team in Sydney. The Associate Director role is responsible for deepening the cultural strategy craft while leading key client relationships, shaping strategic direction, and delivering confidently across multiple projects. Senior Leadership entrusts near-full ownership of end-to-end delivery, with work that directly supports commercial growth, team development, and a positive, collaborative culture. The role lifts standards across the team by challenging how things get done, bringing in better tools and approaches, and coaching others to use them — while consistently producing high-quality work that rarely needs rework. With strategic thinking, commercial instinct, strong client leadership, and real commitment to developing others, the Associate Director helps drive both immediate project success and longer-term growth.
KEY RESPONSIBILITIES
Knowledge & Craft
Set strategic direction and cultural/analytical lenses for each brief
Lead high-level analysis, aligning insights across workstreams with coherence and depth
Elevate debrief narratives and strategic recommendations with authority and cultural sharpness




Champion new thinking by developing tools, frameworks and approaches that influence team capability
Coach Senior Cultural Strategists and Cultural Strategists in strategic thinking, synthesis and storytelling
Lead craft capability and seniority in specialist skillset
Delivery
Begin to act as a senior lead for 2-3 projects end-to-end, managing quality and client relationships
Delegate effectively to juniors while maintaining commercial standards and project health
Lead proposal writing and manages and develops knowledge on budgets and financial planning
Support senior team with resource planning and identifies process improvements
Ensure smooth delivery and anticipates team and client needs
Influence & Growth
Acts as a trusted advisor at a senior level, leading accounts, workshops and challenging client thinking
Influence team direction, discussions and decisions with informed perspective
Develop team members through feedback and supports their progression
Model inclusive, calm leadership that strengthens team culture
Drive new business and build repeat client relationships
SKILLS & ATTRIBUTES
Demonstrated passion for the intersection of brands, culture and commercial strategy with proven impact
Solid experience in insights, strategy or cultural research with expert-level on qualitative research or mixed methods methodologies
Proven ability to blend diverse data, trends and stimulus into cohesive strategic insights and bold conclusions
Exceptional writing skills producing compelling reports, blog content and clear strategic narratives with global relevance across diverse markets




Able to combine creative insight with commercial sense to develop bold, strategically-grounded recommendations
Strong presentation capabilities and workshop facilitation skills, comfortable leading high-stakes client discussions
Trusted advisor qualities with demonstrated track record of building and maintaining great client relationships
Awareness with financial processes, cost sheets, budget management and commercial decision-making
Project management capability with ability to coordinate teams, manage timelines and anticipate challenges
Able to build cooperative teams through genuine feedback, mentorship and creating an environment where people grow, thrive and feel valued
Experience in new business development and account management
Proven capability in coaching and developing teams
Exposure to broader creative disciplines such as design, film and content production
BENEFITS
The role comes with a market-competitive salary of up to $128,000 and clear paths to promotion and to new opportunities. Benefits include:
21 days plus relevant AUS Public holidays (our office also shuts between Christmas and New Year)
4-week sabbatical after 4 years continuous service on top of 21 days holiday
Live Event Leave (x2 days per annum)
Wellbeing Leave (x4 days per annum)
Volunteering Leave (x2 days per annum)
Superannuation Payments
EAP Access and support
Generous staff ents programme
RECRUITMENT
The recruitment cycle has two interviews with the team and one task.
Starting date – when possible
DISCLOSURE
STRAT7 is an Equal Opportunity Employer and our employees are people with different strengths, experiences and backgrounds, who share a passion for research. Our commitment to inclusivity is not just about race and gender identity, but also age, disability status, sexual orientation, religion and many other parts of one's identity. All of our employee's points of view are key to our success, and inclusion is everyone's responsibility.
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📌 Associate Director (Sydney)
🏢 Hollybank Trustees
📍 Sydney