Job Description

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Role: Twilio Segment CDP Lead / Architect (Enterprise Implementation)
/n Location: Sydney, NSW (Hybrid)
/n Job Type: Permanent

/n Experience: 8+ years

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Role Overview

/n We are seeking a Twilio Segment Customer Data Platform (CDP) Lead / Architect to design and deliver enterprise-scale CDP implementations using Twilio Segment. This role will drive end-to-end customer data enablement across ingestion, identity resolution, governance, and real-time activation.

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The role spans Segment, AWS (S3/Redshift), and downstream marketing and decisioning platforms, enabling a unified and scalable customer data ecosystem for large, complex organisations.

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Key Responsibilities

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Segment CDP Implementation & Configuration

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- Configure and manage Segment workspaces, sources, destinations, and identity (Unify) setup across environments

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- Enable data ingestion via SDKs, APIs, and third-party integrations

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- Implement tracking plans, Protocols, and schema validation for data governance

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- Build custom integrations using Segment Functions and APIs

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Identity Resolution & Profile Management

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- Design and implement customer identity graphs across digital and offline channels

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- Enable real-time identity stitching using identify() and alias() models

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- Manage unified customer and prospect profiles for activation and analytics

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Cloud Data Platform Integration (AWS)

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- Architect data flows between Segment and cloud platforms (S3, Redshift)

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- Implement structured and raw data pipelines, schema design, and lifecycle policies

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- Enable Reverse ETL pipelines for downstream activation and enrichment

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Data Activation & Integration

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- Enable real-time integrations with marketing and decisioning systems

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- Support event-driven architectures for personalisation and campaign activation

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- Implement low-latency pipelines for real-time use cases

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Data Governance, Privacy & Compliance

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- Implement PII detection, masking, and enforcement mechanisms

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- Configure consent management and data privacy workflows

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- Ensure compliance with global and local data protection regulations

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Enterprise Integration

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- Integrate Segment with identity, observability, and ITSM systems

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- Enable multi-channel data ingestion across web, mobile, CRM, and contact centre systems

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Dev Ops & Operations

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- Implement CI/CD and Infrastructure-as-Code for Segment configurations

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- Enable monitoring, alerting, and observability for data pipelines

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- Establish operational support models and governance frameworks

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Required Skills & Experience

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- 5–10 years of experience in CDP, Data Engineering, or Mar Tech platforms

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- Hands-on experience with Twilio Segment or similar CDP tools

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- Robust expertise in cloud platforms (AWS – S3, Redshift, Glue, Lambda)

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- Experience with APIs, event streaming (Kafka), and integration patterns

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- Knowledge of data modelling, ETL/ELT, and Reverse ETL patterns

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- Experience in implementing data governance and privacy controls

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Nice to Have

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- Experience with marketing automation or decisioning platforms

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- Exposure to identity platforms (CIAM) and customer analytics tools

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- Background in telecom, financial services, or regulated industries

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- Familiarity with Infrastructure-as-Code (Terraform) and CI/CD pipelines

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Key Attributes

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- Strong problem-solving and analytical thinking

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- Ability to translate business requirements into technical solutions

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- Excellent stakeholder communication and collaboration skills

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- Ability to operate in complex, multi-system enterprise environments

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📌 Enterprise Twilio Segment CDP Lead & Architect (Newcastle)
🏢 The HR Ally
📍 Newcastle