Job Description

$80,000 base annual salary + FMCV + super + bonus

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$80,000 Base Salary + Superannuation | Performance Bonus | Fully Maintained Company Vehicle + Fuel Card

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Foodservice Sales | VIC & TAS | Career Progression into Key Accounts & Distributor Management

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WHO WE ARE

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Ever had a seriously good dim sim or crispy spring roll at a pub, club or restaurant? Chances are, it was Hakka.

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For over 40 years, Hakka has been a leader in Australia's Asian food category. From spring rolls and dim sims to dumplings and Asian ready-to-serve favourites, our brands — including Hakka, Vinaco and Chung Yuen — are trusted across foodservice, retail and commercial channels nationwide.

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We're an established business with ambitious plans for growth, and we're looking for great people to grow with us.

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THE OPPORTUNITY

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Are you a foodservice sales professional ready for your next career challenge?

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We're looking for an energetic and commercially driven Area Sales Representative – VIC & TAS to grow our foodservice presence and get more Hakka products into kitchens, menus and onto plates.

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Reporting to the Foodservice Sales Manager, you'll take ownership of your territory — developing strong relationships with end users, opening new accounts and building your exposure to distributor and broader account management.

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This is an ideal opportunity for someone with solid end-user sales experience who is ready to step up, broaden their network and progress toward key account and distributor management.

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WHAT YOU'LL DO

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You'll be responsible for growing sales and building the Hakka presence across your territory, including:

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- Build and strengthen relationships with foodservice end users across HORECA, pubs, clubs, caterers, universities, hospitals and other commercial channels
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- Develop productive relationships with foodservice distributors and their sales teams
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- Identify, prospect and win new business while growing existing customer accounts
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- Build and manage a strong sales pipeline across your territory
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- Conduct product tastings, demonstrations, trade shows and menu presentations
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- Educate customers on product preparation, applications and key selling points
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- Identify menu opportunities and demonstrate how Hakka products can add value to customers' businesses
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- Work collaboratively with the broader sales team to deliver territory and business growth targets
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ABOUT YOU

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You're a self-driven sales professional who enjoys being in front of customers, understands foodservice and knows how to turn opportunities into sales.

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Ideally, you'll bring:

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- 2+ years' experience in foodservice sales
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- Experience working directly with foodservice end users
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- A strong desire to progress into broader account, distributor and key account management
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- Confidence prospecting, negotiating and closing current business
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- Strong relationship-building and communication skills
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- A highly organised,



disciplined and proactive approach to territory management
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- Confidence presenting, preparing and cooking products for customers
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- Comfort handling, preparing and presenting pork and beef products
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- A valid VIC driver's licence and willingness to travel throughout your territory
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Most importantly, you'll have the energy and commercial mindset to own your territory like it's your own business.

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WHAT YOU'LL GET

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Joining Hakka means joining an established Australian food business with recognised brands, great products and genuine opportunities to grow.

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You'll receive:

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- $80,000 base salary + superannuation
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- Performance-based bonus
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- Fully maintained company vehicle + fuel card
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- Clear career pathway into key account and distributor management
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- Genuine ownership and autonomy across your territory
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- Career opportunities within an established and growing business
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- Ongoing training, development and sales support
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- Generous staff discounts across our product range
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- The opportunity to represent products customers already know and love
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The successful candidate will be required to complete a background police check and driving history check as part of the recruitment process.

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Your application will include the following questions:

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- What is your current right to work status in Australia?
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- How much notice do you require to commence a new role?
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- How many years of experience do you have in Food Service?
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- How many years of experience do you have in Field Sales?
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- Are you comfortable handling pork and beef for product demonstrations?
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📌 Area Sales Representative (VIC/TAS) (Victoria)
🏢 Hakka
📍 Victoria