The Beverage Company is looking for an ambitious and commercially minded Area Manager to take ownership of our South Australian market.

This is an exciting opportunity to join an independent and growing beverage distributor with a diverse portfolio across premium wine, spirits, RTDs, beer and non-alcoholic beverages including White Claw, GeeUp, Traidie, Haiver, Sammy Piquant, Welland Wines and more!

You will be taking over an established and profitable South Australian business with an existing customer base, giving you the opportunity to build on what is already working while identifying new opportunities and taking the territory to the next level.

If you love being in the market, building genuine relationships, opening doors and turning opportunities into sales, we would love to hear from you.

About The Beverage Company The Beverage Company is an independent Australian beverage distributor with a passion for bringing great brands to market.

We represent a carefully selected portfolio of local and international brands across wine, spirits, RTDs, craft beer and non-alcoholic beverages.

Our focus is the On and Off-Premise trade, working closely with independent retailers, bars, restaurants, clubs, hospitality groups and other key customers.

We are entrepreneurial, agile and commercially focused, with a strong portfolio and a genuine passion for the brands and people we work with.

The Role

As our South Australian Area Manager, you will have genuine ownership of the territory and responsibility for driving its continued growth.

A robust on-premise focus is central to this role. We are looking for someone who is completely comfortable working across the on premise with energy and strong integrity - someone who understands how the on-premise market operates and enjoys being face-to-face with venue owners, and decision makers.

You will be expected to build relationships, identify opportunities, introduce new brands, negotiate listings,



grow distribution and turn those relationships into sustainable sales.

You will also manage and develop our existing Off-Premise customer base while actively seeking new business opportunities across the South Australian liquor market.

This is a highly autonomous role. You will be based in Adelaide and supported by our experienced WA-based leadership, sales and marketing team, with Interstate Travel to WA as needed.

Key Responsibilities

- Own and grow The Beverage Company's South Australian customer base.
- Develop and maintain strong relationships across the On and Off-Premise trade.
- Identify and secure new business opportunities, grow distribution, ranging and sales across our portfolio.
- Manage your own territory, customer call cycle and sales activity.
- Represent our brands professionally through customer meetings, regular tastings, activations and trade events.
- Identify market opportunities and provide commercial insights back to the wider team.
- Work closely with our WA-based sales and marketing teams.
- Maintain accurate customer and sales information through our CRM Salesforce.
- Monitor performance against agreed KPIs and sales targets.
- Travel within Regional South Australia as required.

What You Will Bring We are looking for someone who is commercially driven, relationship-focused and genuinely enjoys sales and everything about the industry!

You will have

- Strong on-premise sales experience and an established understanding of the SA hospitality market
- Strong knowledge of the South Australian Retail liquor market and customer landscape




- A proven ability to grow existing business and develop current accounts
- A natural hunter mentality and the drive to create opportunities
- Strong communication, presentation and negotiation skills
- Excellent relationship-building skills
- Confidence working autonomously and managing your own territory
- Strong organisation and time-management skills
- A genuine interest in wine, spirits, RTDs, beer and non-alcoholic category
- Experience with Salesforce and Microsoft Office platforms
- Current Australian driver's license
- Current RSA
- Full working rights in Australia
- Ability to obtain a police clearance

What We Offer

- Competitive salary
- Fully maintained company vehicle
- Mobile phone, laptop and tools of trade
- An established and profitable South Australian territory
- Genuine autonomy and ownership of your market
- Support from an experienced WA-based leadership and sales team, with Broadfield office and Warehousing.
- A diverse and growing portfolio across alcohol and non-alcoholic categories
- An agile, entrepreneurial and collaborative working environment
- The opportunity to have a genuine impact on the growth of the SA business
- Career development opportunities as The Beverage Company continues to grow

This Could Be Your Next Move This is an opportunity for someone who wants more than simply managing a list of accounts. We are looking for someone who wants to own a territory, build relationships, win new business and see the direct results of their work.

If you are commercially minded, energetic, self-motivated and ready to take ownership of an established and growing South Australian business, we would love to hear from you.

Apply Now

Please submit your Resume and Cover Letter via SEEK outlining your relevant experience and why you would be a great fit for The Beverage Company.

We look forward to hearing from you.

📌 Area Manager – South Australia (Broadview)
🏢 The Beverage Company
📍 Broadview