Ready to take this brand to the next level?

The workout starts here.

For the first time in its history, Snap Fitness and its parent company, Lift Brands APAC, are looking for a Chief Marketing Officer - a senior marketing leader with the vision, creativity and commercial muscle to shape the future of our brands across the APAC region.

Reporting directly to the CEO and joining the Executive Leadership Team, this is a role with genuine influence. We’re looking for someone who can build brands, accelerate growth, challenge convention and turn brilliant marketing into measurable commercial results.

And just to be clear - this isn’t a “walk on the treadmill for 20 minutes and call it a workout” kind of marketing role.

With a portfolio spanning some of the world’s most recognised fitness and wellness brands, this is your opportunity to help define what comes next - putting the customer, brand and growth agenda at the heart of the business.

About the role

This is a pivotal executive role responsible for setting the direction across brand, campaigns, digital, communications, loyalty, customer insights and marketing technology, ensuring marketing is a genuine engine of membership growth, customer engagement and retention.

You’ll lead the marketing function; including the Head of Marketing ANZ, design and digital capability, and campaign management - while working closely with Operations, Finance and Product, and collaborating with our Global Marketing team in the USA.

Most importantly, you’ll be the voice of the customer and the champion of the brand at the executive table.

- Set and own the long-term marketing and brand strategy across the APAC portfolio - spanning national, brand, campaign, digital and franchise marketing - to drive growth, acquisition, engagement and retention.
- Own brand positioning, equity and standards, applied consistently across the business and franchise network.
- Lead customer insight, market research, Voice of Customer and brand-health programs, turning insight into action.
- Own the loyalty, CRM, customer-data and marketing-technology strategy across owned, earned and paid channels.
- Own marketing budgets,



investment priorities and the National Marketing Fund, driving measurable return on marketing investment.
- Build and lead a high-performing, data-led and customer-first marketing team - including the responsible use of analytics and AI - and represent the customer and brand at Executive, Board and industry forums.

About you As a bold and commercially minded marketing leader, you know the difference between making noise and making an impact - and you’ve spent your career building brands and driving growth that prove it. You thrive in the fast-moving world of health and fitness, where your instinct for storytelling and your passion for people bring the brand to life. Whether it’s with franchisees, your team, agency partners or the executive table, you excel at building the relationships that turn strategy into momentum.

In your toolkit, you bring a rare blend of creative flair and commercial discipline, sharp customer instincts and the confidence to make bold calls and back them with evidence. Your ability to see around corners, connect the dots across a complex business and rally people behind a clear vision makes you exactly the kind of leader we need as we take the Lift Brands experience to the next level.

- You’ll bring extensive executive or enterprise-level experience, ideally within a franchised, multi-site, retail, hospitality, fitness or similarly customer-led environment.
- You have proven expertise across brand, marketing, communications, digital, loyalty and customer insight, backed by the financial acumen to connect marketing investment with genuine business outcomes.
- You’re comfortable with data, analytics, marketing technology, automation and AI - but you also understand that behind every data point is a customer.
- You can formulate strategy,



inspire a team and turn the strategy into action across a complex stakeholder environment.
- You’re commercially minded, highly collaborative and an exceptional communicator who can influence at CEO, Board and Executive level.

Most of all, you’re curious, ambitious, energetic and prepared to challenge the status quo. Because we’re not looking for someone to simply maintain the brand.

We’re looking for someone to build what comes next.

Why join Lift Brands?

This is an opportunity to join an innovative, global wellness business with ambitious plans for the future.

- Shape the future - influence and help drive strategic decisions at the highest level of the company.
- Grow your career - excellent career progression and development opportunities within a global, high-growth business.
- Make a real impact - collaborate with a talented Executive Leadership Team and play a significant role in driving business growth.
- Be part of the industry - participate in exclusive networking opportunities, industry events and global initiatives.
- Take your birthday off - because even CEOs and CMOs deserve a day off from KPIs.
- Up to five weeks’ annual leave - because recovery is important in fitness and in life.
- Keep moving - complimentary access to Snap Fitness and one Fitstop studio.

About us Lift Brands is a global health and wellness organisation and the parent company of Snap Fitness and FitnessOnDemand, as well as a partner in Fitstop.

Our purpose is easy: to create happy, healthy lifestyles for our customers, franchisees and team members.

Each business in the Lift Brands portfolio has its own unique specialty, but together they share a common ambition - to make health and wellness more accessible, engaging and rewarding for more people.

Now we’re looking for someone to help take that ambition to the next level.

How to apply

If you’re an ambitious marketing leader who wants to build brands, drive growth and have a genuine seat at the executive table, we’d love to hear from you.

This could be the biggest marketing workout of your career.

No gym membership required. Results definitely are.

Click “Apply” to submit your application.

📌 Chief Marketing Officer (Coorparoo)
🏢 Lift Brands (Australia
📍 Coorparoo