11 Sep
|
Everi Pty
|
New South Wales
11 Sep
Everi Pty
New South Wales
Job Description
Job Description
n
Kardex ANZ is seeking an experienced local Marketing Specialist to lead and drive the marketing function in our Australia and New Zealand organization. The role will be a business partner to the local business units through the planning and execution of an effective Marketing Plan, both on and offline. We're looking for someone equally comfortable behind a digital campaign as they are running a great customer event, a marketer who knows how to build a nurturing program and knows how to throw a party people actually want to be at. He/she will be an energetic, organized, data & KPI driven person. Position to be based in Sydney, Australia., Digital & Content
n
n
- Create content briefed from Sales insights and customer conversations, written and structured for SEO, then promote it across owned channels (blog, LinkedIn, EDM).
n
- Support execution of nurturing programs and digital campaigns in HubSpot, working alongside the regional digital/search specialist on SEO and paid search performance.
n
- Own day-to-day social media content and posting for the local market, keeping a consistent voice across on- and offline touchpoints.
n
- Produce case studies from field visits and customer openings in collaboration with Sales and Regional MarCom, from raw footage/interview through to a finished asset.
n
- Create local written content and stories for on- and offline media, adapted for the ANZ market.
n
- Deliver KPI and data-driven reporting on content and digital activity leveraging HubSpot and Salesforce.
n
n
Events & field Support
n
n
- Support customer and industry events and exhibitions, growing from small local activations toward larger trade shows over time, with agency/vendor support for major exhibitions like CeMAT.
n
- Own and manage the local events budget, tracking spend and reporting against it.
n
- Coordinate pre-event promotion (landing pages, invites, social, EDM) and post-event follow-up in partnership with Sales.
n
- Travel to customer site openings and milestone events, coordinating with our video/photo vendor to capture footage and case study material on location.
n
- Assist with event logistics and on-site delivery, with the expectation of taking on more ownership as experience builds.
n
n
Stakeholder Management, Sales & Service Support
n
n
- Provide data-driven insights to Regional MarCom and senior stakeholders, with regular updates and reporting against KPIs and action plans.
n
- Own and grow the local network in the logistics/industrial sectors through content and field presence.
n
- Follow up on content and campaign leads until handover to Sales.
n
- Own lead management in the CRM system (Salesforce).
n
n
Leadership
n
n
- Work closely with peers in a matrix organization of small-to-mid-size teams.
n
- Advise internal business partners and act on eye level.
n
- Contribute ideas, participate in projects/initiatives, and help introduce change across multiple locations and functions.
n
n
About the Candidate
n
Education & Work Experience
n
n
- University degree in digital marketing, marketing, communications, business studies,
management, or a related field, with proven work experience as a marketing professional.
n
- 3-4 years of experience in B2B marketing, with strong hands-on content creation and digital campaign execution.
n
- Robust content and digital instincts, someone who can spot a good story in a customer conversation and knows how to structure and promote it.
n
- Effective communicator with an audience-first mindset.
n
- Able to demonstrate, through a specific past example (not a self-description), that they can own a project end to end under time pressure.
n
- Comfortable being accountable for a budget, not just executing against one set by someone else.
n
- Self-motivated, thrives in a high-performance team environment, thinks outside the box, and initiates new ideas.
n
- Passionate and driven marketing practitioner, proactive, eager to learn, and wants to make a difference as part of a larger global/regional team.
n
- Willing and able to grow into event execution with support, rather than arriving fully formed in it.
n
- Ability to influence change across multiple locations, functions, and organizations.
n
n
Behaviors required to perform this role
n
Highly organized, able to juggle multiple workstreams and priorities without losing sight of deadlines.
n
Open-minded and curious, brings fresh thinking rather than defaulting to "how it's always been done."
n
Moves quickly from idea to execution, comfortable testing rather than over-planning.
n
Willing to try new things and pivot fast when it's not landing.
n
Contributes to a positive, energizing team culture, doesn't take themselves too seriously while still getting the work done.
📌 Marketing Specialist - Field & Digital (New South Wales)
🏢 Everi Pty
📍 New South Wales