Say hello to Bonny, the Melbourne-born, ethically certified, value-driven brand shaking up the snoozy world of bedding. Famous for our revolutionary doonas, we also have a current range of seriously comfy bed sheets. We're here to make bed time the best time.
We're looking for a Content Lead who's creative to their core. Someone who can take a strategic direction and turn it into content that brings the Bonny world to life across TikTok, Instagram and social ads.
Full time, based in South Yarra, Melbourne.
Job Overview
As our Content Lead, you'll own Bonny's content end to end. Concepting, production, editing, scheduling. You'll have autonomy, a budget for shoots, and real input into where we take the brand next. You'll work with the marketing team to create the strategy. Bringing the strategy to life sits with you.
We're after a strategic creative with a passion for story, an unstoppable drive, and a good sense of humour. And you'll need to be comfortable on camera, because a lot of our best content will have you in it.
What You'll Do
- Create and own all Bonny video content: You'll be our in house video producer, editor and content creator across all channels, from TikTok and Instagram to YouTube and paid ads.
- Be the face of Bonny. Not every video, but plenty of them.
- Optimise and edit ads for performance and storytelling: Edit and test variations of UGC and ad content to identify winning creative angles.
- Balance creative instinct with data-driven decision making. Deliver highly creative, intentional content that performs.
- Manage shoots end to end: Oversee planning, shooting, post-production and any external freelancers, models and agencies.
- Push the boundaries: Be comfortable taking calculated creative risks. Develop concepts that have never been seen before. Strive for great, don't settle for good.
- Collaborate with team members across marketing,
product and CX to deliver video assets that support broader business goals.
- Stay on top of social trends, tools and video techniques and know how to apply your knowledge to the brand.
Who You Are
- 2 to 4 years experience in social media, content creation and/or video production.
- Ambitious. You want to grow, and you want to do it here.
- Comfortable on camera. This one matters more than anything else on the list.
- A portfolio that makes people feel something. Views are nice. Reactions are better.
- You have a passion for content and storytelling, and you're obsessive over detail.
- Proficient with video editing software such as CapCut or Premiere Pro. If you're comfortable with Figma, that's a plus.
Why Bonny
We're a bedding brand built on creativity, quality and heart, but what sets us apart is our people. We don't settle for average or do things "just because". Everything we make is deliberate.
We're a small team, which means your work ships quick and you get to watch what it does. You'll have all the support you need, and the freedom to make things nobody asked for.
Perks
- ?️♀️ Free gym membership at The Commons Health Club South Yarra.
- ? Access to a state of the art co-working space with community events and networking opportunities.
- ? Summer Hours in January: finish early on Fridays to make the most of the sunshine.
- ?️ We've got you covered (literally): every team member gets their own Bonny doona and bedding. It's for "research".
How to Apply
Send your CV and a brief introduction to
[email protected] or apply via LinkedIn. Include a link to your portfolio, a reel or even a TikTok masterpiece. For LinkedIn applications, you must include links to your work as part of your CV (LinkedIn will only allow you to attach one file). Applications without examples of your work/a link to your portfolio will not be considered. Bonus points if you can make a personalised video introducing yourself.
Applications close 20 September 2026.
📌 Content Lead (Melbourne)
🏢 Bonny
📍 Melbourne