About the opportunity A growing, purpose-led healthcare organisation operating multiple brands and websites across Australia is looking for a Digital Performance Manager to execute its paid, owned and earned digital performance. Every enquiry we convert is a person taking a step towards better health, so you will see the impact of your work in the lives it helps change.

This is a hands-on leadership role for someone who owns the numbers, sets the strategy, and holds agency partners to account. You will be the digital subject matter expert in the business, responsible for turning digital investment into measurable, cost-efficient growth in enquiries and conversions. It is a rare chance to shape the digital ecosystem end to end, including website innovations, rather than simply maintaining existing infrastructure.

If you want your commercial skill to serve a purpose beyond the bottom line, this job is for you!

What you will own

1. Paid media and agency management

You will direct paid media strategy and investment across search and social, owning CPL, CAC, ROAS, CTR, CPC and CPM. You will hold agency partners accountable to efficiency targets, drive a disciplined test-and-learn approach, and make sure every dollar of spend is continually optimised against commercial outcomes.

2. Conversion rate optimisation and web development

You will execute website strategy, performance and optimisation across multiple sites, improving site speed, load time, user pathways and conversion rates. This includes overseeing a major new website build alongside continuous improvement of existing domains: managing the roadmap, sprint planning, QA and on-time, on-budget delivery by external partners. You will drive CRO and technical SEO improvements across domain authority, rankings, Lighthouse scores,



bounce rate and session quality.

3. Content collaboration across the funnel

You will work closely with content and growth colleagues to make sure the right message meets the user at every stage of the funnel, from first touch through to conversion. You will use analytics, attribution and testing to identify what is working, where the drop-offs are, and how content and creative can lift performance across the journey.

About you

- Extensive experience leading digital marketing, with real depth in paid media, web performance and optimisation
- Strong command of commercial performance metrics, including CPL, CAC, ROAS, CPM, CTR and CVR, and end-to-end web analytics
- A proven track record of campaigns that measurably improved efficiency, lead quality and conversion
- Advanced capability across Google Ads, Meta Ads, GA4, SEO fundamentals, CRO tools and reporting dashboards
- Confident managing agencies, holding them to KPIs and keeping spend aligned to budget
- Experience in website development planning, sprint and backlog management and QA
- Highly analytical, able to translate complex data into clear optimisation strategies
- Excellent communicator, able to make digital insight simple for senior and non-technical stakeholders

Desirable

- Experience in a regulated or complex service industry
- Experience managing brand websites or multi-domain digital ecosystems
- Experience delivering a website build or replatform
- Familiarity with UX testing, heatmapping, content optimisation and workflow automation tools
- Experience managing digital marketing budgets and forecasting

How to apply Apply with your CV and a short cover letter outlining your experience across paid media, conversion optimisation and website delivery, and what draws you to purpose-led work.

📌 Digital Performance Manager (Sydney)
🏢 Important Group
📍 Sydney