- Drive and enhance Kumon's digital presence across Australia & New Zealand
- Potential for permanent full time position
- Collaborative and supportive team culture
- Convenient Chatswood location close to public transport

Who we are:

Established in Australia for over 40 years, Kumon is a global education franchise organisation dedicated to helping students reach their full potential in English and Mathematics. Through our unique Kumon method, we aim to develop life-long skills of self-learning, self-discipline, concentration and motivation.

Just as we support our students to achieve their best, we are equally committed to developing our people within a supportive, collaborative and values-driven workplace.

The role:

We are seeking a proactive and detail-oriented Digital Marketing Specialist to join our close-knit Public Relations team based in Chatswood.

This is a casual role working 5 days per week, Monday to Friday, with a view to a permanent full-time position for the right candidate.

This opportunity is suited to an experienced digital marketing professional who can work independently and contribute from day one. You will bring hands-on experience in SEO, local search optimisation, online listings, digital platform management and online reputation management.

Working closely with Franchisees, Field Staff, internal stakeholders and external partners, you will play a key role in strengthening Kumon's online visibility and reputation across Australia and New Zealand. You will support franchisees with account set up and access for social media platforms across the Kumon network. Through local SEO, website optimisation, online listings management, online reputation management and digital reporting, you will help support enrolment growth by ensuring Kumon Centres are accurately represented online,



easily found by families and well-positioned within their local communities.

In this role, you will:

• Manage and support franchisee account set up and administration for centre-based social media pages within Kumon's corporate Meta Business Portfolio

- Monitor and enhance our online presence across search engines, directories, and listing platforms
- Support our Franchisees and Field Staff in the set up and optimisation of centre listings (including Google Business Profiles) for consistency, accuracy, and increased local SEO visibility
- Identify, recommend, and implement SEO and SEM improvements based on search trends, algorithm updates, and performance data to increase search visibility, website traffic, and centre awareness
- Provide guidance on website SEO including keyword analysis, content recommendations, and structural improvements to enhance organic search visibility and website performance.
- Support reporting and analytics, including dashboards and insights from GA4 and other platforms
- Collaborate with internal teams and external partners on search optimisation initiatives
- Monitor and report on online reviews across platforms such as Google and Facebook
- Support Franchisees in improving their online reputation and review performance
- Develop training guides, toolkits, and support materials for Franchisees
- Provide general administrative and team support as required

What you need to succeed in this role:

Essential:





- Relevant tertiary qualifications in marketing, digital media, communications, or a related discipline.
- Minimum 3 years' professional experience in digital marketing, SEO, digital communications or a related field.
- Demonstrated experience using Meta platforms including Meta Business Suite, Facebook, Instagram Business Account, Meta Ads Manager. For example, setting up Facebook and Instagram Business Pages, account troubleshooting.
- Demonstrated experience with Local SEO optimisation, online listing platforms (Google Business Profile, Apple Maps, Bing Places), local keyword research.
- Experience with on-page SEO, including keyword optimisation, metadata, image alt text and website structure enhancements.
- Professional, organised, and customer service oriented.
- Has initiative and is self‑motivated with a results-driven approach.
- Proficiency in Microsoft Office applications, including Word, Excel and PowerPoint.
- Excellent written and verbal communication skills.
- Strong attention to detail and high accuracy in digital content.
- Demonstrated ability to work both independently and within a small team.

Highly desirable:

- Understanding of SEM.
- Experience with analytics platforms, ideally Google Analytics 4 (GA4).
- Ability to explain technical digital concepts to non-technical audiences.
- Experience with digital reporting tools is beneficial.

What we will offer you:

- Competitive hourly rate
- Company laptop
- Collaborative team culture
- Ongoing learning and development opportunities
- Hybrid working arrangements
- Convenient office location close to public transport To apply, please click 'apply now' to forward an up-to-date copy of your cover letter and resume, or email [email protected].

📌 Digital Marketing Specialist (Chatswood)
🏢 Kumon Australia & New Zealand
📍 Chatswood