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We run a portfolio of direct-to-consumer ecommerce brands selling physical products across Australia, the UK, EU, and US.

We're a small, fully remote team. Meta paid social is our primary acquisition channel, and we win by moving faster than companies ten times our size.

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We're looking for a Head of Growth to take ownership of how our brands grow.

You'll work directly with the founder and own the strategic decisions across offers, pricing, conversion, creative direction, merchandising, and profitability, while working alongside a media buyer and video editors who support execution.

This is not a traditional corporate Head of Growth role with layers of management underneath you. It's a highly hands-on position for someone who enjoys making decisions, testing ideas quickly, and getting involved across the business.

You'll have full context on the brands, direct access to the founder, and the freedom to operate on your own judgment. If you believe something will work, you'll be able to test it that week and see the results shortly after.

The role is intentionally broad. Some weeks you may be developing a new Meta creative angle; other weeks you could be rebuilding a product page, testing a new bundle, sourcing product samples, or figuring out why shipping costs are hurting margin.

If that variety sounds exciting rather than overwhelming, you'll probably enjoy this role.

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- Own the growth plan for one or more ecommerce brands
- Decide what we sell, how we position it, who we sell it to, and what offers we use
- Design and run tests across pricing, bundles, promotions, and offers
- Analyze results and turn performance data into clear next actions
- Track brand performance against margin and profitability, not just ROAS
- Identify where the business is leaking revenue or margin and take action to fix it
- Look for new opportunities to grow revenue, conversion,



and customer value

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- Develop new creative concepts, hooks, angles, and offers for Meta advertising
- Research competitors, customer reviews, comments, and market trends to identify new opportunities
- Spot winning creative patterns before they become obvious in the market
- Create clear, actionable briefs for video editors
- Maintain a high standard for the creative that gets produced and launched
- Work closely with the media buyer to understand performance and use those insights to shape the next round of creative

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- Own and improve product pages across our ecommerce brands
- Determine what product pages should say, how they should be structured, and how products should be presented
- Continuously test and improve conversion rates
- Build and iterate Shopify PDPs and site sections using tools such as Claude Code
- No development background is required — we'll give you time to learn the tools

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- Evaluate new products, samples, offers, and expansion opportunities
- Communicate with sourcing agents and factories in China when reviewing new products
- Get involved in new tools, channels, systems, and growth opportunities as the brands evolve
- Work across marketing, product, creative, conversion, and profitability rather than operating within one narrow function

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- 2+ years of experience in DTC ecommerce, growth, or performance marketing
- Ideally, experience working in-house for an ecommerce brand rather than purely agency-side




- Strong hands-on understanding of Meta advertising
- You understand what makes a strong hook, angle, or creative concept work
- You can point to creative ideas or campaigns you helped develop that performed
- Comfortable using Shopify as an ecommerce operator
- Comfortable working in spreadsheets and understanding whether a product, campaign, or offer is actually profitable
- Strong written English, as much of our work happens in writing
- Self-directed and comfortable operating with autonomy
- You prefer spotting a problem, forming a point of view, and taking action rather than waiting to be told what to do

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- Experience using AI coding tools such as Claude Code or Cursor
- Basic HTML, CSS, or Liquid knowledge
- Experience sourcing products from China or working with agents through Alibaba or 1688
- Experience running your own ecommerce store — even if it was small or unsuccessful

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- A degree

- Agency pedigree
- Experience in our exact product categories
- A traditional corporate "Head of Growth" background

We care more about whether you understand how ecommerce brands actually grow and whether you can make good commercial decisions. ??? ???'? ???? ???? ????
- Real ownership: You'll make meaningful P&L; and growth decisions from week one
- Direct access to the founder: No layers of management or slow approval processes
- Fast execution: Positive ideas get tested instead of getting stuck in meetings
- Broad exposure: Work across product, margin, creative, conversion, merchandising, and growth
- Autonomy: You'll have the context and freedom to make decisions
- Small, ambitious team: Your work will have a visible impact on the business

If you're an ecommerce operator who enjoys combining creative thinking, performance marketing, conversion, commercial strategy, and hands-on execution, we'd love to hear from you.

📌 Head of Ecommerce Growth (REMOTE) (Australia)
🏢 Wildfire Digital
📍 Australia