Hype DC is Accent Group's premium, limited and exclusive sneaker retailer. With almost 25 years as one of Australia’s leading premium sneaker destinations, Hype DC continues to deliver a curated world class assortment of sneakers to our customers. Here at Hype DC, we are obsessed and committed to our people, our team and our customers are at the heart of what we do. As a key sneaker destination, we strive to deliver memorable experiences, a high-performance culture and operational excellence.

The Role

We’re looking for an experienced and passionate retail leader to join our leadership team at Hype DC Parramatta! As an Assistant Store Manager, you’ll play a key role in bringing our brand vision to life, building a high-performance and people-first culture, creating memorable customer experiences, and driving operational excellence across the store.

Working closely with your Area Manager and Store Manager, you’ll help lead a high-performing team, maximise sales and business results, and create an workplace where our people can thrive and grow.

This is an exciting opportunity for a driven retail leader who is ready to take the next step in their career while being part of a fast-paced, energetic and customer-focused brand.

The Role & Responsibilities

- Build a WORLD CLASS team and create a MAGICAL VIBE within the store.
- Support the leadership of a multimillion-dollar retail business, driving sales performance and key financial metrics.
- Bring the Hype DC brand vision and strategy to life across all areas of the store.
- Keep the customer at the heart of every decision and consistently deliver MEMORABLE customer experiences.




- Create a people-first culture by empowering, developing and recognising talent within your team.
- Coach, motivate and inspire your team to achieve individual and store-wide goals.
- Support recruitment, selection, onboarding and ongoing development of team members.
- Deliver a seamless omni-channel experience for our customers, including the accurate and efficient preparation of online orders.
- Ensure the store is consistently best in class through strong visual merchandising and presentation standards.
- Maintain a store environment that is both FUN and SAFE for our customers and team.
- Partner with your Store Manager and Area Manager to identify opportunities and continuously improve store performance.
- Support effective roster management and wage control to achieve business targets.
- Maintain strong operational and loss prevention standards across the store.

To Be Successful in This Role, You Will:

- Be a passionate and experienced retail leader who strives for excellence across Sales, Operations and Loss Prevention.
- Have proven experience delivering best-in-class customer experiences in a fast-paced retail environment.
- Be an inspiring coach who can motivate, develop and elevate a large team of brand ambassadors.




- Have previous experience in a Retail Store Manager or Assistant Store Manager role.
- Bring a motivated and driven “Make It Happen” attitude to everything you do.
- Be commercially minded, with the ability to identify missed opportunities and a proven track record of driving sales and KPIs.
- Have strong organisational skills and experience effectively managing rosters and achieving wage control.
- Be a collaborative team player who thrives in a high-energy environment.
- Have a genuine passion for people, retail, sneakers, fashion and the Hype DC brand.

Why Hype DC?

At Hype DC, we’re all about creating unforgettable experiences, for our customers and our people. We’re looking for leaders who bring energy, passion and authenticity to the floor and who are ready to make an impact. If you’re ready to take the next step in your retail leadership career and help make Hype DC Parramatta one of our best-performing and most exciting stores, we want to hear from you!

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves.

The Accent

Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.

📌 Hype DC Assistant Store Manager - Parramatta (Sydney)
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📍 Sydney