- Own and report on lead generation activity across events, webinars, content, and email, with every campaign building Pattern's pipeline of prospect brands.
- Track MQLs, meeting bookings, and conversion through the funnel, and flag what's working so we can double down on it.
- Partner with the sales and partnerships teams to make sure leads generated through marketing activity are handed off cleanly and followed up.
Brand Ambassadorship (internal and external):
- Represent Pattern in its best light every day. You're often the first impression a prospect brand has of us, at events, in webinars, and in outreach.
- Help our office present well to visiting guests, clients, and candidates, from how the space looks to how the team shows up.
- Sit on Pattern's business social committee, helping plan the internal moments that build team culture and engagement.
- Keep the team informed and proud of what we're building and winning externally.
Event Coordination:
- Assist with planning and executing B2B events, including sourcing venues and coordinating logistics.
- Support event promotion through email marketing, social media, and partner outreach.
- Attend events as a company representative, networking and showcasing our agency and marketplace service offerings.
Webinar Support:
- Collaborate with the team to brainstorm webinar topics and create presentation materials.
- Promote webinars through digital channels, ensuring maximum reach and engagement.
- Manage webinar logistics, including registrations and post-event follow-ups.
Social Media Coordination:
- Support the creation of content for LinkedIn and Meta (Facebook/Instagram) platforms.
- Monitor and report on social media engagement and propose strategies to grow our presence.
Content Marketing & Database/Email Marketing:
- Assist in creating content such as blogs, case studies, and whitepapers that positions Pattern as an industry leader.
- Help maintain and grow the B2B email marketing database, and support campaigns built for lead generation and event promotion.
PR & Media Relations:
- Collaborate with our external PR agency to ensure alignment with key messaging.
- Assist in writing and submitting award applications and tracking media coverage.