Marketing Coordinator – DTC & Wholesale

Reports to: CEO & Head of Digital & Ecommerce

Works closely with: Creative & Content, Social, and Wholesale/Sales teams

Location: Sydney The Role

We’re looking for an organised, energetic and highly capable Marketing Coordinator to help coordinate and deliver marketing activity across DTC and wholesale.

Working closely with the CEO and Head of Digital & Ecommerce, you’ll sit at the centre of our marketing activity, connecting Digital, Creative, Social and Wholesale to ensure campaigns, launches and day-to-day marketing activity are organised and executed brilliantly.

You’ll own the marketing calendar, oversee influencer and PR activity, coordinate campaigns and launches, and make sure deadlines, assets and opportunities don’t fall through the cracks.

This is a hands-on role for someone who is proactive, highly organised and loves making things happen.

Key Responsibilities

Marketing Calendar & Campaign Coordination

- Own and maintain the master marketing calendar across DTC, wholesale, product launches, campaigns, promotions, PR, influencer activity and key retail moments.
- Work with the CEO and Head of Digital & Ecommerce to turn marketing priorities into clear timelines, actions and deliverables.
- Coordinate activity across Digital/Ecommerce, Creative, Social and Wholesale teams.
- Maintain launch plans, campaign trackers and key marketing documentation.
- Proactively follow up on actions, assets and deadlines to keep campaigns moving.
- Ensure all teams have clear visibility of upcoming campaigns, launches and marketing priorities.

DTC Marketing

- Work closely with the Head of Digital & Ecommerce to coordinate DTC campaigns across email, SMS, website, paid media and other digital channels.
- Coordinate campaign assets, copy, product information, briefs and timelines between teams.
- Support product launches, promotions, competitions and seasonal campaigns.
- Help ensure messaging, creative and timing are aligned across DTC touchpoints.

Wholesale & Retail Marketing




- Coordinate wholesale marketing activity across Australia and international markets.
- Work closely with Wholesale/Sales to ensure retail partners have the assets, product information and campaign materials they need.
- Coordinate retail activations, window campaigns, competitions, gifting and co-marketing opportunities.
- Coordinate wholesale EDMs and trade marketing communications.
- Maintain wholesale marketing assets and resources.

Influencer & PR

- Oversee day-to-day influencer and PR activity.
- Manage influencer outreach, relationships, gifting and product seeding.
- Proactively identify relevant creators, media opportunities and potential brand partnerships.
- Coordinate influencer activity around launches and key campaigns.
- Manage creator deliverables, timelines and follow-ups.
- Coordinate product and asset requests for media, stylists, editors and PR opportunities.
- Maintain influencer, media and PR databases.
- Track media coverage, creator content and campaign outcomes.
- Work closely with the CEO, Creative and Social teams to ensure influencer and PR activity aligns with brand direction.

Creative, Content & Social Coordination
- Work closely with Creative and Social to coordinate campaign requirements and deliverables.
- Assist with campaign and creative briefs, ensuring explicit timelines and requirements.
- Coordinate the flow of assets between Creative, Social, Digital/Ecommerce and Wholesale.
- Coordinate products and samples required for shoots, creators, PR, retailers and marketing activity.
- Ensure final assets are organised and distributed to the relevant teams.
- Help maintain consistency across DTC, social, wholesale, influencer and PR activity.

Marketing Operations





- Maintain campaign trackers, marketing documentation and shared folders.
- Coordinate product information, imagery, pricing and launch details across teams.
- Assist with campaign and marketing performance reporting.
- Manage marketing samples, gifting lists, seeding and associated logistics.
- Track marketing expenses and support budget administration.
- Continually identify ways to improve marketing processes, communication and efficiency.

About You

You’re a natural organiser who thrives at the centre of a fast-moving, creative business.

You’re proactive, commercially minded and comfortable juggling multiple launches and campaigns at once. You don’t wait to be chased. You see what needs to happen next, bring the right people together and follow things through.

Ideally, you’ll have:

- 2–4 years’ experience in marketing, brand, ecommerce, PR, influencer or retail marketing.
- Excellent organisational and project management skills.
- Strong written communication and exceptional attention to detail.
- Experience coordinating multi-channel campaigns.
- An understanding of both DTC/ecommerce and wholesale or retail marketing.
- Experience working with influencers, creators or PR.
- Confidence working directly with senior leadership and cross-functional teams.
- Experience with Shopify, Klaviyo and project management platforms is advantageous.
- A genuine interest in toys, kids, lifestyle, fashion or design-led consumer brands.

What Success Looks Like The marketing calendar is always current. Everyone knows what is launching, when and what they need to deliver.

Campaigns move smoothly between the CEO, Digital, Creative, Social and Wholesale teams. Influencer and PR activity is proactive and well managed. Assets, opportunities and deadlines don’t fall through the cracks.

You bring organisation, momentum and follow-through to marketing and help turn great ideas into brilliantly executed campaigns.

Pay: $80,000.00 – $100,000.00 per year

Work Location: In person

📌 Marketing Coordinator – DTC & Wholesale (Zetland)
🏢 Dinkum Dolls
📍 Zetland