Big budgets. Bigger ambitions. A brand people actually love.

Our client is a well-known Australian ecommerce leader and category market leader, moving serious volume and growing rapid. On their behalf, we're on the hunt for a Meta Performance Lead who lives and breathes paid social and knows how to turn spend into scalable, efficient new-customer growth.

This is a pivotal role at the heart of their acquisition engine. If you get a kick out of chasing the "why" behind the numbers, love a fast pace and stay calm when things get spicy, read on.

ABOUT THE ROLE

Reporting to the Marketing Manager, you'll own the client's performance channels end-to-end, with Meta Ads as your primary playground. You'll be hands-on every single day: planning campaigns, briefing creative, pacing budgets and squeezing the most out of every dollar. This role is critical to the business and its growth, so they're after genuine expertise, not someone learning on the job.

WHAT YOU'LL OWN

- Own performance channels end-to-end, including budget pacing and day-to-day performance checks.
- Run the paid ad sprint calendar: plan campaigns, write briefs and coordinate with Creative to deliver static, video and carousel assets.
- Brief the studio on fresh concepts and support sharp ad copy that converts across every format.
- Partner with Buying on acquisition products, first orders and stock, plus help shape mixed packs, seasonal offers and promotions that drive first purchases.
- Analyse acquisition by audience, offer and creative to understand what's really driving CAC efficiency, then feed those insights back across Creative, Sales, Buying and Marketing.
- Track performance daily and weekly in Meta Ads Manager,



holding the business accountable to CAC and new-customer volume.
- Manage agency partners and keep both agency and internal stakeholders informed, aligned and engaged.
- Report clearly and regularly to leadership, and keep tidy documentation of tests, workflows and learnings.

WHAT YOU'LL BRING

- You're brilliant with data and always digging into the "why" rather than just reporting numbers.
- You understand ecommerce deeply and think commercially about every decision.
- High energy paired with focus and a calm head under pressure.
- You work brilliantly on your own and thrive in a small but mighty team.
- You roll your sleeves up and get things done without fuss, stay flexible and know how to have fun along the way.
- Minimum 3 years hands-on experience managing performance campaigns in Meta Ads Manager (Facebook and Instagram).
- A proven track record driving CAC or ecommerce efficiency and scaling acquisition spend on Meta.
- Deep working knowledge of Meta's campaign structures, bidding strategies, audience and targeting tools and creative formats.
- Comfortable troubleshooting tracking and measurement (Conversions API, pixel, attribution).

BONUS POINTS

- Experience in Google Ads and Google Analytics.
- Exposure to a considered-purchase or beverage category.
- Experience managing agency partners.

WHAT'S ON OFFER

- $100,000 to $120,000 base, plus super.
- Hybrid working based out of the client's Port Melbourne HQ.
- Flexible working arrangements with a genuine focus on work-life balance.
- A range of leave options, including birthday and wellness days.
- 24/7 EAP access.
- A supportive, high-growth environment where a small but mighty team gets to do big things.

📌 Meta Performance Lead (Port Melbourne)
🏢 Impact People Solutions
📍 Port Melbourne