PAID MEDIA LEAD

Are you hungry to join one of Australia’s most exciting independent agencies?

Welcome to WiredCo., a place where mischief makes commercial magic. We’re one of Australia’s leading Brandformance agencies, AdNews Employer of the Year, Campaign Asia Digital, Social and Specialist Agency of the Year, a B&T; Indie Agency of the Year, and The Drum Global Employer of the Year.

Our mischievous approach means we attract some of Australia’s most exciting brands, including Boost Mobile, Pizza Hut, Honda, Mutti, The ICONIC, Indeed, and Peters Ice Creams, all wrapped up in a people-first culture. And because of that, we prioritise people over profit, lead with care, and create an environment where vulnerability, honesty, and openness are encouraged. But what does Brandformance mean?

It means we wire together best in class creativity, paid, earned and owned media to create commercial magic for our clients. That’s where you come in.

THE ROLE:

Not trying to toot our own horn, but this role is epic. It has the perfect mix of platforms, people, innovation, and most importantly, fun. You’ll be responsible for managing the smooth delivery of digital as well as traditional media, with your core channels being paid social, paid search, and programmatic, covering such channels as YouTube, CTV, and OOH/DOOH.

There’s also a commercial element to the role, where you’ll own capacity planning, and resource management for the paid media team, and getting involved in new business. This role empowers the team to drive outstanding results for our clients, implementing and evolving best practices and service sophistication, and continues to push boundaries across all paid media.





Technical skills aside, we’re after someone who believes the special sauce to creating a truly connected and high performing team is to lead with authenticity, and a little bit of mischief – someone who challenges the status quo, and brings creativity to everything they touch.

More specifically, we’re looking for someone who has;

- At least 6 years’ experience in paid media
- Proven experience of managing high performing teams
- A proven track record of evolving and optimising performance media strategy, including adoption of industry leading technology
- Expertise in paid social and search, evolving from ‘on the tools’ through to overseeing planning and delivery
- Strong understanding of the wider channel ecosystem including traditional media, particularly OOH
- Mastered the art of client services, with a natural ability to create meaningful relationships
- Outstanding industry relationships and a proven track record of collaborating with partners to deliver effective client solutions
- Significant experience in building and delivering automated reporting solutions such as dashboards
- An expert understanding of martech solutions and platforms focused on ensuring best in class delivery and tracking




- Stayed ahead of industry trends and continuously innovates to stay at the forefront of digital and performance advertising
- Experience supporting new business pitches

THE ROLE BREAKDOWN:

- Strategy and service line delivery 35%
- Managing team members 25%
- Client relations and communications 20%
- Networking & New Service Line Development 10%
- Campaign implementation 5%
- New business support 5%

THE EXPERIENCE:

- 6+ years experience in paid media, with a core focus on social search and programmatic
- People first management style, with 2+ years managing at least a team of 2 or more
- Agency experience essential
- Strong data and analytical skills, optimising techniques, and managing large budgets
- Solid experience in managing client relationships and account management
- Experience in pitching and new biz

THE PACKAGE:

- Salary package: $135,000K to $153,500K inc. Super
- Wired to You: A highly flexible working environment, four weeks annual leave, 8 additional types of leave, including Wiredmas in July - 2 extra days holiday, awesome office, and the ability to work anywhere in the world for up to one month a year
- Wired Wellness: Access to mental and physical health benefits, inc. unlimited counselling and free doctors’ appointments for you and your family
- Inclusive and generous paid parental leave policy, plus extra support pre and post becoming a parent (covering both human and fur babies)
- ReWired™: Monthly team and cultural/social events
- School Of Wired™: Our dedicated professional development program
- Wired Rewards™: Benefits for time served inc. extra holiday and cash bonuses

📌 Paid Media Lead (Sydney)
🏢 WiredCo.
📍 Sydney