We’re looking for someone to own demand generation

Not someone waiting for a brief. Not someone who wants to optimise one channel in isolation.

We want a performance marketer who can look at the whole funnel, work out where the biggest opportunity is, spend the money, measure what happened and make it better next time.

You’ll own paid acquisition, conversion, email, search and organic social. You’ll have a budget, autonomy and a clear number to work towards.

Why this role exists etrainu builds exceptional communities through education. Our online courses and Learning Management System help 1,600+ organisations globally train 1.4M+ people a year across sport, community and care.

We’re in the busiest stretch of growth we’ve had: new products, new regions and new partnerships.

The clients, reputation and platform are already here. What we need now is someone who can turn that into pipeline, month after month, and tell us what it cost.

You’ll be the person who owns demand generation end to end and treats the funnel as their own.

That means spotting the prospect, making the case, building it, measuring it and doing something about the result.

What you'll own

Paid media: Google Ads will be your primary channel, alongside LinkedIn, Meta and ChatGPT Ads. You’ll own the strategy, build, budget, optimisation and the numbers at the end of the month.

We’re not looking for someone who can simply manage campaigns. We want someone who understands why they’re working, why they’re not and what to try next.

Landing pages and conversion: You’ll build the pages your traffic lands on and keep testing them. You’ll work closely with our graphic designer to turn ideas into pages that convert.

EDM: You’ll build campaigns, automation and segmentation in HubSpot, with a focus on turning paid traffic into qualified leads. You’ll also create the emails we send to customers when we have a new product or feature to tell them about.

Search, traditional and AI: You’ll work across on-page and light technical SEO to grow organic traffic that converts.

You’ll also help us build our approach to AEO: structured content, schema,



citable material and tracking where and how we get mentioned across AI and search.

This is an area where there’s still plenty to figure out. We want someone curious enough to figure it out.

Organic socials: You’ll plan, schedule, coordinate and report on organic social. Our graphic designer handles the tiles and videos; you handle the captions, scheduling and community engagement.

We care more about quality than volume, so there are no arbitrary posting targets.

Measurement: You’ll know your numbers. You’ll be able to explain what happened, what matters, what doesn’t and what we should do next… without turning a simple result into a 40-slide presentation.

Tradeshows: We're a small team, so you'll also pitch in with coordinating and packing for trade shows and events, but this isn't where most of your time and energy will be spent.

What success looks like

By 90 days. You understand our audiences, funnel and numbers well enough to tell us where we’re wasting money or missing an opportunity.

And you’ve already shipped something you spotted yourself.

By 6 months. Paid, email and landing pages are running against a plan you wrote.

Cost per qualified lead is heading in the right direction, and you can explain why.

You’ve also built a clear view of what’s working, what isn’t and where we should put our next dollar.

What you'll bring

- 2-4 years running paid campaigns you genuinely owned. Your main strength will be Google Ads.
- Experience with HubSpot and Webflow, or close equivalents.
- Clear, accurate writing.
- Comfort working towards a number rather than a task list.
- An eye for detail.
- The ability to look at a problem, form a view and do something about it.




- Enough commercial awareness to care about qualified leads and pipeline, not just clicks and impressions.

We care more about what you've owned than the years behind it. If you tick most of this and not all of it, we'd still like to hear from you. What it's like here The marketing team is small, so you’ll do your own thinking and your own execution.

You’ll have access to the people making decisions. You’ll be close to the products, the customers and the results. If you see something that should be better, you can raise it and have a real chance of getting it changed.

Priorities shift as new products and partnerships land. You’ll have a budget to spend and decisions to make.

Sometimes there won’t be a neat answer sitting in a playbook.

You’ll need to work things out. That suits some people and not others.

You might be a good fit if:

- You believe the numbers, especially when they tell you your campaign isn’t working.
- You start things and see them through.
- You’d rather ask a direct question early than spend a month quietly working it out.
- You read closely, write clearly and proofread your own work.
- You can find a story in data and bring a product or feature to life.
- You bring ideas, and you’re the person who asks, “Have we tried the other thing?”
- You’re commercially minded and interested in what turns marketing activity into revenue.
- You like getting your hands dirty rather than handing every task to someone else.
- You’re comfortable making decisions with imperfect information.

You absolutely do not need to know everything. You do need to be someone who notices things, asks questions, learns quickly and takes ownership.

What we offer

- Real ownership of channels and budget, and a say in what we build
- A small, capable team with no egos and short decision paths
- Meaningful work with clients around the world
- Hybrid work
- Room to grow and to lead
- A central Brisbane location, close to public transport
- Birthday leave

How to apply

Apply through LinkedIn with your resume and a short cover letter; use it as a chance to show off your writing skills.

📌 Performance Marketing Specialist (Brisbane City)
🏢 etrainu
📍 Brisbane City