Position Title: PR, INFLUENCER & SOCIAL MEDIA COORDINATOR

Brand: MATTIR

Reports To: Head of Marketing and Operations

Location: Mezzanine, 88-92 Cooper Street, Surry Hills.

The PR, Influencer & Social Media Coordinator is responsible for supporting the growth and visibility of the brand through influencer partnerships, content creation, social media management, and brand activations. This role is critical in ensuring the brand voice is consistently represented across all social and public-facing platforms, while building relationships with influencers, stylists, and media to increase brand exposure

KEY RESPONSIBILITIES

SEEDING PROGRAM & INFLUENCER RELATIONS

- Roll out the monthly influencer gifting program, aligned with new product drops.
- Manage end-to-end gifting program.
- Build strong relationships with local talent, stylists and brand ambassadors.
- Assist the Head of Marketing in optimising gifting timelines, efficiency and content output.
- Draft and assist in negotiating influencer collaboration agreements and rates.
- Assist with Post-Season Reviews (PSR) and End-of-Month (EOM) reporting on gifting program performance.
- Report weekly on influencer mentions, sales conversions and content outcomes.
- Manage PR loans, ensuring all bookings and courier movements are tracked accurately.
- Identify high-performing influencer, ambassador and UGC content for amplification across

SOCIAL MEDIA

- Support the rollout of the social media platform strategy, in line with guidelines set by the Head of Marketing.
- Create engaging, platform-first social content specifically designed for TikTok, Instagram, LinkedIn,



Pinterest and emerging channels, adapting creative concepts, formats and storytelling to suit each platform and audience.
- Proactively contribute social-first content ideas, concepts and recurring content series aligned with brand, product and cultural moments.
- Own posting and scheduling on TikTok, Instagram, LinkedIn, Pinterest and emerging channels.
- Maintain an up-to-date social media calendar, ensuring cohesive storytelling across platforms.
- Build and publish Reels, Stories, Grid content and other platform-native formats that align with brand identity and campaign moments.
- Engage actively with followers by responding to comments, fostering the ambassador program and growing community engagement.
- Monitor and report on social performance across all platforms, identifying insights and opportunities to improve reach, engagement, follower growth and content performance.
- Use social performance data to inform future content planning, formats and platform strategy.
- Monitor competitor and industry social activity, identifying emerging content formats, trends and opportunities relevant to MATTIR.
- Research and report on emerging trends, platform updates and content innovations,



suggesting ways the brand can leverage new opportunities.
- Maintain a strong understanding of upcoming product launches, key styles, campaign messaging and brand priorities to ensure timely and commercially relevant social storytelling.
- Maintain an organised library of social, influencer, UGC and BTS content for future use.
- Maintain consistency in brand voice across all customer interactions and public-facing communications.

EVENTS, SHOOTS, & PR
- Assist at brand photoshoots by capturing BTS content, steaming, packing/unpacking garments and supporting in office logistics.
- Create and send out event invitations and manage follow-ups.
- Capture and edit platform-first BTS and event content for timely publication across relevant social channels.

PR & MEDIA RELATIONS
- Maintain and develop relationships with fashion media, editors, stylists and relevant industry contacts.
- Manage PR sample requests and proactively support pitching of product, collections and key brand moments to relevant media and stylists.
- Coordinate with external PR partners where relevant, ensuring product, imagery, messaging and launch information are supplied on time.
- Track editorial coverage, product placements and PR mentions and maintain accurate records for reporting.
- Identify relevant media,
- Track editorial coverage, product placements and PR mentions and maintain accurate records for reporting.
- Identify relevant media, stylist and cultural opportunities that align with MATTIR's brand positioning and commercial priorities.

📌 PR, INFLUENCER & SOCIAL MEDIA COORDINATOR (Sydney)
🏢 MATTIR
📍 Sydney