SEL invents, designs, and builds digital products and systems that protect power grids around the world. This technology prevents blackouts and enables customers to improve power system reliability and safety at a reduced cost. A 100 percent employee-owned company headquartered in Pullman, Washington, SEL has manufactured products in the United States since 1984 and now serves customers worldwide.

Our mission is simple: to make electric power safer, more reliable, and more economical

About the Role: Sales Manager

Essential Duties and Responsibilities

Execute a sales strategy to provide high value solutions and grow business.

Lead pricing and commercial strategy decisions.

Understand the true requirements and objectives of customers. Determine, communicate and deliver the optimal SEL solution that best meets their needs.

Maintain robust knowledge of all SEL products and solutions, and teach customers and sales teams SEL technology and innovation.

Support regional leadership’s development and delivery of quarterly orders forecasts and sales goals.

Collect, analyze and report industry, competitor and customer trends to the greater SEL organization.

Drive strategic account and regional sales planning processes.

Leads discussions with customers that optimize commercial relationships at executive levels.





Active participant in the development and optimization of business tools to maintain customer relationship information, opportunity tracking and sales activities.

Model and teach SEL Values, Principles of Operations, and World-Class Manufacturing principles. Leads in the effort and motivates others to improve processes.

Other duties as assigned.

Required Qualifications:

B.S. in Electrical Engineering or related discipline, or equivalent combination of education and/or work experience in technical sales

10 or more years of experience in sales of power systems equipment

Demonstrated success growing sales within a territory and teaching others within the organization to be successful

Strong knowledge of industry practices

Ability to travel

Effective and engaging communication skills

Ability to learn new skills and assume new responsibilities

Ability to work cooperatively in a team environment

Fluent in local language and business practices

Preferred Qualifications:

Master’s degree in Business Administration, Management, or related discipline

Experience using SEL products

Utility and Industrial industry experience

Ready to make a difference?

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