We are looking for a results driven Meta/Facebook & Instagram marketer to help generate genuine, quality leads for an established Sydney businesses specialising in residential plumbing services.

We are not looking for someone who simply creates pretty posts and reports on likes and engagement. We want someone who understands that getting attention is not the same as generating business.

The opportunity

We are looking to trial a 3-month performance-based marketing arrangement, initially focused on the plumbing side of the business.

We will pay 100% of the advertising spend separately.

We already have project photos, videos and content available. If you would like to visit projects, create current content or develop your own creative, we are also open to this.

We are looking for someone who can:

- Develop the advertising strategy.

- Create and manage Meta/Facebook & Instagram campaigns.

- Generate genuine local leads.

- Test different ads, audiences, offers and creatives.

- Work with our existing photos and videos.

- Create new content where required.

- Monitor and optimise campaigns.

- Track enquiries and identify where leads and jobs come from.

- Continuously improve campaigns based on actual results.

Performance-based payment:

We are not looking for a standard monthly social media management arrangement.

We want to discuss a performance/commission-based structure where your earning potential increases when your marketing generates successful business for us.

We are open to discussing the most commercially realistic structure based on qualified leads, quotes generated, signed contracts, or another performance-based arrangement that works fairly for both sides.

If you generate quality leads and we win the work, you make more money.



The better you perform, the more you can earn.

Advertising budget:

We will fund the advertising separately.

If your research and strategy shows that a particular advertising budget is required to generate quality leads, we are prepared to discuss and fund an appropriate budget.

We want someone who can tell us what we should be spending, where we should spend it and why.

What we are NOT looking for

- Fake, poor-quality or irrelevant leads.

- Boosting random posts without a strategy.

- Generic social media posting.

- Vanity metrics such as likes and followers being treated as success.

- Someone being paid the same amount regardless of results.

- Long contracts without measurable outcomes.

- “Let’s just run it for 3–6 months and see what happens” without proper tracking or strategy.

Tracking & results:

Proper lead tracking must be established at the beginning of the trial.

The goal is to understand which campaigns are generating genuine enquiries and which enquiries are turning into actual business.

Meta & account ownership:

All Facebook, Instagram and Meta advertising accounts, business pages, advertising history, audiences, data and business assets must remain owned and controlled by us.

You will receive the appropriate access through Meta Business Manager/Business Suite to manage campaigns.



You will not own our business assets or create critical business assets under your personal account.

We will not provide personal Facebook login details.

What we are looking for:

Demonstrated experience with construction, renovation, plumbing, trades, home improvement or other local service businesses would be highly regarded.

Most importantly, you need to understand that getting attention isn't the same as generating business.

We are looking for someone with experience in:

- Meta Ads Manager.

- Facebook & Instagram advertising.

- Lead generation.

- Local service businesses.

- Campaign testing and optimisation.

- Conversion tracking.

- Cost per lead.

The trial:

We are proposing an initial 3-month trial.

At the end of the trial, we will assess the actual results and decide whether to continue.

If you are confident in your ability to generate quality leads and believe you can make good money through a performance-based arrangement, we'd love to hear from you.

Please include with your application

- Examples of businesses you've generated leads for.

- Examples of Facebook/Instagram campaigns you've managed.

- Your results — particularly leads, cost per lead and jobs generated.

- How you would approach our company structure

- Your proposed commission/performance structure.

- What you would need from us to get started.

Please don't apply if you're only looking for a fixed monthly social media management fee.

We are looking for someone who wants to build something profitable with us and earn more when they produce more.

One question we would like you to answer

If we gave you $1,000 per week in Meta advertising spend, what would you do in your first 30 days?

Work Location: Remote

📌 Performance-Based Social Media & Lead Generation - Plumbing, based in Sydney
🏢 iCare Plumbing
📍 Sydney