Sydney FC is one of Australian football's most successful and recognised clubs, competing in the ALeague Men and Liberty A-League Women. Our A-League Men's home fixtures are played at the iconic Allianz Stadium, with our A-League Women's team playing at agreed venues across NSW.

We're looking for an experienced Partnership and Strategic Sales Manager to join our commercial team, based primarily at Sky Park. This is a client-facing role suited to someone with at least five years' experience in account management, alongside experience in a hospitality sales related role. Candidates with a background working in professional sport for a club are highly encouraged to apply.

Reporting to the Senior Commercial Manager, you will take ownership of four core areas of the commercial business: managing, delivering and growing relationships with Sydney FC's key corporate partners, driving sales across our premium matchday corporate hospitality offering, providing matchday support alongside broader business development sales activity, and assisting in the continued growth of our newly revamped business club, "The Collective by Sydney FC". This is a fantastic opportunity for a commercially minded relationship manager to take real ownership across the full partnership and hospitality lifecycle at one of Australia's biggest football clubs.

Key Responsibilities:

1. Key Partner Account Management

Own and manage a portfolio of Sydney FC's key corporate partners, acting as their primary day-to-day relationship contact

Develop and execute account plans for major partners, ensuring all contractual rights and deliverables are fulfilled and exceeded

Build strong, trusted relationships with partner marketing, brand, and senior stakeholders

Identify and convert renewal, upsell, and growth opportunities across the existing partner portfolio

Prepare and present partner performance reviews, activation recaps, and renewal proposals





Coordinate internally to ensure partner benefits and activations are delivered to a world-class standard

2. Corporate Hospitality Sales

Drive sales across all Sydney FC matchday corporate hospitality packages and premium experiences, including A-League Men fixtures at Allianz Stadium, A-League Women fixtures at agreed venues, and marquee occasions such as the Sydney Derby

Manage the end-to-end sales process, from prospecting through to close, delivering an excellent client experience in line with Sydney FC's premium hospitality standards

Proactively identify, target, and convert new business opportunities across B2B and B2C markets

Build and maintain a strong, qualified hospitality sales pipeline and accurate CRM records

Work towards and achieve individual and team hospitality revenue targets across the season

3. Matchday Support & Business Development Sales

Provide matchday support across hospitality delivery, partner servicing, and client experience at Allianz Stadium and other venues as required

Act as a key point of escalation for partner and client needs on matchday, ensuring a seamless and premium experience

Support the Senior Commercial Manager in identifying and developing new commercial partnership opportunities for the club

Assist in preparing high-quality presentations and proposals for new business and brand pitches

Carry out research and gather relevant stats, audience insights, and market data to strengthen brand pitches and proposals





Support the onboarding of new commercial partners as they come on board

4. The Collective by Sydney FC

Take strategic ownership of the growth, engagement, and commercial performance of The Collective, Sydney FC's newly revamped business club

Act as the main point of contact for Collective members, ensuring a first-class member experience

Work closely with the club's program delivery team to ensure all Collective events, perks, and partner rights are delivered to a world-class standard, reflective of the Sydney FC brand

Identify opportunities to grow Collective membership, enhance the proposition, and improve member retention and satisfaction

Plan and coordinate the calendar of Collective events across the season, ensuring seamless delivery and strong engagement from members and partners

Essential Experience:

A minimum of 5 years' experience in an account management role, managing complex client or partner relationships with a genuine passion for football/sport

Demonstrated experience in a hospitality sales related role, with a track record of hitting or exceeding revenue targets

Confident, senior relationship-builder, comfortable engaging clients, partners, and members at all levels including senior stakeholders

Strong negotiation, presentation, and written and verbal communication skills

Excellent organisational skills, with the ability to manage multiple portfolios and competing deadlines

Comfortable using CRM and sales systems to manage pipeline, contacts, and reporting

Willingness to work matchdays and event days as required, including evenings and weekends, and to travel to venues beyond Sky Park and Allianz Stadium as needed

Must hold a current, valid driver's license

Desirable Experience:

Previous experience working in professional sport for a club is highly desirable

An existing network of corporate contacts within the Sydney business community

📌 Partnership & Strategic Sales Manager (Sydney)
🏢 Sydney Football Club
📍 Sydney