Job Description
Senior Manager, Individual and Community Giving Marina Bay Sands Williamstown, SA, AU
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Job Description
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Work type: Full-time
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Location: Melbourne - Burwood
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Based at our Melbourne, Burwood Campus + hybrid work arrangements
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Full-time and continuing
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Make an Impact:
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Contribute to a culture of giving that enables transformational outcomes for the University and its communities.
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Drive sustainable growth in philanthropic income and donor participation to support Deakin's strategic priorities.
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Foster meaningful, long-term relationships with alumni, staff, supporters and the wider community by strengthening and growing Deakin's Individual and Community Giving program.
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Strengthen Deakin's philanthropic pipeline by identifying and nurturing future regular, major, mid-level and bequest donors and maximising synergies between these and the Individual and Community Giving program.
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Grow donor lifetime value through strategic donor experience - onboarding, engagement, conversion, upgrade and reactivation journeys.
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Use data, insights, testing and best practice to create donor-centred fundraising experiences that maximise long-term impact.
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Why you will love this Role:
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Lead the strategy and delivery of a sophisticated, multi-channel fundraising program with significant growth potential.
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Shape innovative campaigns across digital, social media, direct mail, telemarketing, Giving Days, peer-to-peer fundraising, regular giving and workplace giving.
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Partner with senior leaders and stakeholders across the University to influence decisions and deliver meaningful outcomes.
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Combine bold, big-picture thinking with hands-on execution in a role that offers the potential for significant strategic and operational impact.
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Use testing, segmentation and performance insights to continually improve fundraising effectiveness and return on investment.
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Join a collaborative and high-performing Advancement team committed to innovation, growth, continuous improvement and quality supporter engagement.
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Develop and mentor team members while helping shape the future direction of Deakin's fundraising programs.
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What you will Deliver:
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High-performing fundraising strategies across acquisition, retention and upgrade.
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Integrated campaigns that grow donor numbers, income and engagement.
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Data-driven donor journeys, segmentation and performance improvements.
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Strong post-campaign analysis, with insights and learnings embedded into future activity.
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Strong stakeholder collaboration and alignment across the University.
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Effective use of CRM, fundraising platforms and digital tools to support scalable growth and improved donor experiences.
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A stronger philanthropic pipeline through donor identification and stewardship.
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What Success Looks Like:
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Success in this role will mean a growing and increasingly engaged donor community, stronger retention and lifetime value, sustainable growth in philanthropic income, and a clearer understanding of the audiences, channels and journeys driving Deakin's future fundraising growth.
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Are you a great fit for this role if you have:
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Postgraduate qualifications and extensive relevant experience; or equivalent combination of experience and/or education/training
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Extensive experience in Individual Giving, Community Giving, Annual Giving or mass fundraising, including the planning and delivery of integrated multi-channel donor acquisition, retention and growth programs.
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A contemporary knowledge of fundraising practice and an appetite to test, learn and continuously improve by using data, segmentation and performance insights.
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Proven ability to build trusted and productive relationships across fundraising (major gifts, mid-level,



Trust & Foundations), Donor Relations, Gifts in Wills, Operations, Campaign, Alumni, Marketing and Communications teams, as well as with external agencies and suppliers.
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Applications for this position close at *****pm on 13 September ****.
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Please note that only candidates with full working rights in Australia will be considered for this position.
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What we Offer/Benefits of working with us
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Flexible working arrangements
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Competitive salary and superannuation benefits
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Wellbeing initiatives
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Generous leave provisions
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Professional development opportunities to help you achieve your career goals
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Are You Ready?
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Deakin is a globally recognised university committed to making a positive impact through education, research and innovation. Our success is driven by our people, and we're dedicated to creating a workplace where individuals feel supported, valued and empowered to do their best work.
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We offer a collaborative and inclusive culture, opportunities for professional growth, and the flexibility to balance work and life.
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We welcome applications from people of all backgrounds and are committed to building a diverse workforce that reflects the communities we serve.
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Pre-employment safety and suitability checks: In accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence, appointment to this role is subject to successful completion of relevant pre-employment checks, including Working With Children Checks and candidate gender-based violence declarations.
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Deakin is committed to fostering a safe and respectful workplace and learning setting for everyone. In line with the National Higher Education Code to Prevent and Respond to Gender-based Violence, applicants may be required to complete pre-employment screening, including a Working with Children Check and relevant declarations.
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All disclosures will be handled sensitively, confidentially and in accordance with Deakin's obligations to maintain a secure community.

📌 Senior Manager, Individual And Community Giving (Victoria)
🏢 Marina Bay Sands
📍 Victoria