Area Sales Representative – NSW & ACT
$90,000 Base Salary + Superannuation | Performance Bonus | Fully Maintained Company Vehicle + Fuel Card
Foodservice Sales | NSW & ACT | Career Progression into Key Accounts & Distributor Management
WHO WE ARE
Ever had a seriously good dim sim or crispy spring roll at a pub, club or restaurant? Chances are, it was
Hakka
.
For over 40 years,
Hakka
has been a leader in Australia's Asian food category. From
spring rolls and dim sims to dumplings and Asian ready-to-serve favourites
, our brands — including
Hakka, Vinaco and Chung Yuen
— are trusted across foodservice, retail and commercial channels nationwide.
We're an established business with ambitious plans for growth, and we're looking for great people to grow with us.
THE OPPORTUNITY
Are you a foodservice sales professional ready for your
next career challenge
?
We're looking for an energetic and commercially driven
Area Sales Representative – NSW & ACT
to grow our foodservice presence and get more Hakka products into kitchens, menus and onto plates.
Reporting to the
NSW State Sales Manager
, you'll take ownership of your territory — developing strong relationships with end users, opening new accounts and building your exposure to distributor and broader account management.
This is an ideal opportunity for someone with solid end-user sales experience who is ready to
step up, broaden their network and progress toward key account and distributor management
.
WHAT YOU'LL DO
You'll be responsible for growing sales and building the Hakka presence across your territory, including:




Build and strengthen relationships
with foodservice end users across HORECA, pubs, clubs, caterers, universities, hospitals and other commercial channels
Develop productive relationships with
foodservice distributors and their sales teams
Identify, prospect and
win new business
while growing existing customer accounts
Build and manage a strong sales pipeline across your territory
Conduct
product tastings, demonstrations, trade shows and menu presentations
Educate customers on
product preparation, applications and key selling points
Identify menu opportunities and demonstrate how Hakka products can add value to customers' businesses
Work collaboratively with the broader sales team to deliver territory and business growth targets
ABOUT YOU
You're a self-driven sales professional who enjoys being in front of customers, understands foodservice and knows how to turn opportunities into sales.
Ideally, you'll bring:
2+ years' experience in foodservice sales
Experience working directly with foodservice end users
A strong desire to progress into
broader account, distributor and key account management
Confidence prospecting, negotiating and
closing new business
Strong relationship-building and communication skills




A highly organised, disciplined and proactive approach to territory management
Confidence
presenting, preparing and cooking products
for customers
Comfort handling, preparing and presenting
pork and beef products
A
valid NSW driver's licence
and willingness to travel throughout your territory
Most importantly, you'll have the energy and commercial mindset to
own your territory like it's your own business
.
WHAT YOU'LL GET
Joining Hakka means joining an established Australian food business with recognised brands, great products and genuine opportunities to grow.
You'll receive:
$90,000 base salary + superannuation
Performance-based bonus
Fully maintained company vehicle + fuel card
Clear career pathway into key account and distributor management
Genuine ownership and autonomy across your territory
Career opportunities within an established and growing business
Ongoing
training, development and sales support
Generous staff discounts across our product range
The chance to represent products customers already know and love
READY FOR YOUR NEXT MOVE?
If you're passionate about food, enjoy building customer relationships and are ready to
take the next step in your foodservice sales career
, we'd love to hear from you.
Apply now through Seek, Employment Hero or email ****** and help us put more Hakka favourites on menus across NSW & ACT.
The successful candidate will be required to complete a background police check and driving history check as part of the recruitment process.

📌 Area Sales Representative Nsw/Act (Sydney)
🏢 Hakka Pty
📍 Sydney