09 Sep
|
National Australia Bank
|
Melbourne
09 Sep
National Australia Bank
Melbourne
Shape and deliver media strategies that drive growth and performance across NAB's Home Ownership portfolio.
Use customer, audience and performance data to personalise campaigns and unlock strong commercial outcomes.
Lead innovative test-and-learn initiatives while partnering with senior stakeholders, media agencies and enterprise marketing teams
Our people are customer obsessed.
They work in close partnership to prioritise customer needs and deliver exceptional outcomes.
This collaborative mindset enables innovation and builds enduring customer relationships supporting our ambition to be the most customer‐centric company in Australia and Recent Zealand.
In the role of Senior Consultant, Media, Home Ownership, you will join the Home Ownership Marketing team, as we strengthen our focus on customer obsession, moving with speed, keeping it simple, owning it and winning together.
You'll make an impact each day by:
Leading end-to-end media campaign planning, implementation, optimisation and reporting.
Managing media agency and publisher relationships to deliver quality outcomes.
Supporting budget management, media purchasing governance and investment decisions.
Using customer, audience and performance data to personalise media strategy.
Proactively surface and drive experimentation and 'test-and-learn' activity to improve effectiveness, efficiency and ROMI.
You'll bring to this role:
Significant senior experience in media purchasing,
personalisation or related media roles, ideally within the banking and financial industry or in external media agencies servicing financial services clients
Experience in Home Loans Marketing will be highly regarded.
Experience with media performance, personalisation and audience activation platforms, including Google, Meta, DOMO and Adobe
Strong experience developing and optimising large-scale media strategies and investments.
Demonstrated ability to use audience, customer and performance data to guide decisions.
Strong stakeholder management, commercial acumen and influencing capability.
Tertiary qualification in marketing, media, business, communications or equivalent experience.
A diverse and inclusive workplace works better for everyone
We know that when our colleagues feel valued and celebrated for who they are, our customers experience banking that's fairer, more accessible, and designed with who they are in mind.
That's why we've built a culture of inclusion and respect, where colleague voices are heard and valued, and everyone is supported to bring their authentic selves to work.
Join NAB
At NAB, we're committed to supporting our colleagues with a comprehensive range of benefits designed to help you thrive both professionally and personally.
enhanced leave options
wellbeing support
access to NAB Perks
ongoing career development opportunities
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📌 Senior Consultant, Media, Home Ownership (Melbourne)
🏢 National Australia Bank
📍 Melbourne