Work options:
Hybrid
This is an opportunity for an experienced Paid Social or Performance Marketing skilled to take ownership of a key growth channel within one of Australia's most recognised retail brands. You'll be responsible for shaping strategy, driving performance and delivering measurable commercial outcomes across Meta, TikTok and emerging platforms. We're looking for someone who understands the numbers behind great performance marketing and can confidently optimise towards metrics such as ROAS, CAC, customer growth and revenue.
This role suits an experienced Paid Social or Performance Marketing professional who is comfortable owning channel strategy as well as hands-on campaign execution.
Reporting to the Digital Media Manager, you'll partner closely with Marketing, Creative, Data and Ecommerce teams to develop, execute and optimise Paid Social strategies that deliver measurable commercial outcomes. You'll be joining a broader marketing team of 15 specialists, collaborating across digital, ecommerce, creative and brand functions. You'll bring a data-driven mindset, a passion for continuous improvement and deep platform expertise to help us reach and engage parents at every stage of their journey.
What You'll Be Doing
Act as the Paid Social subject matter expert, championing best practice and continuous improvement
Develop, execute and optimise Paid Social campaigns across Meta, TikTok and emerging platforms
Drive customer acquisition, engagement and sales through data-driven campaign strategies
Manage campaign performance, budgets and ROAS through ongoing testing, learning and optimisation
Analyse campaign and audience data to uncover insights and improve results
Partner with Marketing, Creative and Ecommerce teams to deliver integrated campaigns




Present performance insights and recommendations to stakeholders across the business
Stay ahead of industry trends and identify new opportunities to grow channel performance
About You
Proven experience managing and optimising large-scale Paid Social campaigns, ideally within a performance marketing agency or fast-paced ecommerce environment
Demonstrated experience developing channel strategy, not just campaign execution
Strong understanding of performance marketing principles including ROAS, CAC, MER, customer lifetime value, attribution, audience targeting and campaign optimisation
Experience managing media budgets and delivering results against commercial KPIs
Strong analytical capability with the ability to turn data into actionable insights and recommendations
Comfortable working autonomously, challenging ideas and influencing stakeholders to achieve better business outcomes
Passionate about the digital marketing landscape and actively keeps up to date with platform updates, industry trends and emerging opportunities
Highly organised, detail-oriented and comfortable managing multiple priorities
Why Join Us
Own the Paid Social strategy for a leading Australian retail brand
Work alongside a collaborative marketing team of 15 specialists
Influence creative, digital, ecommerce and customer acquisition strategy
See the direct impact of your work on business performance




Enjoy the stability and work-life balance of an in-house role while continuing to work on sophisticated performance campaigns
You Might Currently Be Working
Looking to move from an agency environment into an in-house role where you can own the strategy, see the direct impact of your work and focus on growing one of Australia's most recognised retail brands
In a Paid Social, Performance Marketing or Digital Media agency
Managing large ecommerce or retail accounts
Seeking greater ownership, influence and visibility across a broader marketing team
What's In It For You
We're accelerating growth across AU & NZ – when we grow, you grow
Training and development to support your career progression
Employee & family discounts across our range
Access to team member benefits (fuel, groceries, entertainment & more)
Paid parental leave for primary & secondary carers
Hybrid working (3 days office / 2 days home)
Annual flu shots
Employee Assistance Program for wellbeing support
A collaborative, supportive team environment
About Us
Baby Bunting is Australia's largest nursery specialty retailer – but we're much more than that.
We're a growing community dedicated to supporting parents through every step of their journey. Our purpose is to share in the joy and support the challenges of raising little ones, helping families make the best choices for their needs.
Please note;
Every employer in Australia has the obligation to ensure that employees have the relevant working rights. All successful applicants will need to undergo a Right to Work check
Due to the intimate and personal nature of our work, successful applicants will also need to undergo a National Police Criminal History check
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📌 Paid Social Media Specialist (Melbourne)
🏢 Baby Bunting
📍 Melbourne