Paid Media & Campaign Operations Specialist
Bayswater, VIC (2/3 Hybrid/ Flexible working environment)
12mth Contract with possibility to extend -
Genesis Fitness Clubs.
We are in an exciting period of growth!
Supportive, collaborative team environment
Our Company
Genesis Fitness Clubs are part of the Belgravia Health and Leisure Group (BHLG). Work with a leading national health and fitness brand. Be part of a company that genuinely values
wellbeing,growthand innovation
. We are in an exciting period of growth and looking for talented people to assist with taking our organisation into the future.
The Role
Genesis Health + Fitness is Australia's leading fitness franchise network. 'The Parc' is Belgravia Health and Fitness's active leisure and adventure brand, offering indoor physical experiences for kids, families and groups across a growing franchise network. The brand is currently in a national rollout phase, with Armstrong Creek as its first location under the recent identity. This is a newly created fixed-term contract position supporting both brands within the BHF marketing team, established as part of a deliberate restructure during a period of leadership transition.
We are looking for a dedicated execution resource to ensure paid media accounts are actively monitored, optimised, andQA'dto the standard the business requires.
Responsible for theensuring the strategicdirection of paid media performance, attribution, data integrity, and analytics across the BHF portfolio.
Directly reporting to the Marketing Manager, while working day-to-day under the direction of The Digital Product & Performance Manager. The primary function is to close the gap between what the agency delivers and what the accountsneed,proactively monitoring performance, executing optimisations, and providing an additional layer of quality assurance across paid media activity for Genesis, JUMP! Swim andThe Parc.
Key Accountabilities
Monitor Meta and Google Ads performance daily acrossbrands, identifying underperforming campaigns, ad sets, audiences, and keywords
Make optimisation recommendations based on CPL, CPA, and conversion trends,



escalating material issues, with a clear summary and recommended action
Proactively identify opportunities to improve campaign performance rather than relying solely on agency recommendations
Execute approved optimisations and document all changes made
Review agency recommendations and challenge where required, ensuring outputs reflect actual account performance rather than templated reporting
Act as an additional layer of quality assurance across all paid media activity, cross-checking builds, budgets, and audience setup against agreed standards
Maintain a log of agency performance against SLA requirements, providing the data needed for governance conversations
Campaign QA & Launch Support
In conjunction with Marketing team support
Assist with campaign setup reviews prior to launch, ensuring tracking, ad copy, budget setup, and audience configuration are correct before campaigns go live
Creative & Testing Support
In conjunction with Marketing team support
Recommend new creative testing opportunities based on performance data
Coordinate A/B testing requirements across campaigns
Identify winning messaging, creatives, offers, and audience combinations and feed findings back to the broader team
About you
Skills and Experience
Required
2+ years of hands-on paid media experience in Google Ads and Meta Ads Manager, in an agency or in-house role
Demonstrated ability to read campaign performance data and translate it into explicit optimisation recommendations
Comfortable working with CPL, CPA, and conversion-based metrics as the primary lens for performance assessment
Experience conducting campaign builds and pre-launch QA end to end, including ad setup, audience configuration, and tracking validation




Confident with UTM tagging and URL builder tools, with a clear understanding of how tracking parameters feed into analytics
Extremely strong attention to detail and a systematic approach to QA, you catch things and document them clearly
Comfortable working independently within a defined scope, flagging issues early rather than waiting for scheduled check-ins
Proficient in Google Analytics 4 at a data-reading and discrepancy-identification level
Preferred
Experience working within an agency/client environment and a clear sense of what good agency outputs look like
Familiarity with Looker Studio for reporting and dashboard maintenance
Exposure to creative testing frameworks and A/B testing methodology
Experience in the fitness, health, leisure, or franchise sector is a bonus but not required
This role is not the right fit if you
Want to own the strategy or lead client relationships
Are looking for a role where someone else handles all execution and you primarily advise
Prefer high-autonomy, low-structure environments, this role operates within a defined brief and escalation framework
Working Arrangements
This is a full-time contractor role supporting Genesis Health + Fitness, JUMP! Swim and The Parc, with an initial 12-month period, with possibility to extend, based on business need and performance. The role is hybrid, 2 days in office, 3 days at home.
You will report to Digital Marketing Manager and work day-to-day under the direction of Digital Product & Performance Manager. You will be integrated into the BHF marketing team's tools and platforms and will attend relevant WIP meetings and campaign planning sessions.
Why join Belgravia
We are at the forefront of the Leisure/Recreation and Health/Fitness industry. As part of the larger Belgravia Group of companies with a multi-business shared services model, our core areas of business include health clubs, tourism, wellness, destination spa reports, golf, leisure, aquatic and sporting venues in 400+ locations across Australia and New Zealand (and expanding)!
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📌 Paid Media & Campaign Operations Specialist (Melbourne)
🏢 Belgravia Health & Leisure Group
📍 Melbourne