Who are we?
Lyka is an Australian founded pet wellness company that's shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough. As humans, we've experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We're on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world's most sustainable pet wellness company, we're putting pets and our planet first – one bowl at a time.
Today, we are proud to share we've served over 100 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets. Currently, we have a team of 250+ pet‐obsessed people, and we're continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet's wellbeing.
Our Mission
The time we share with our pets is being cut short. Despite medical advancements, they're getting sicker earlier. They're dying prematurely. The industry has it backwards – prioritising treating symptoms instead of addressing the root cause. That's where we come in. At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.



We don't stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it's not just about living longer, but living well too. Our mission is to increase the lifespan of dogs and cats.
The Role
We're looking for an exceptional Partnerships Manager to build and scale a brand-new sub‐channel within our Professional Affiliates (PA) program – Behaviourists and Dog Trainers. You'll lead this portfolio from the ground up – identifying, prospecting, and onboarding high‐quality pet professionals who align with our mission and share our goal of educating pet parents on real food nutrition. As the channel scales, you'll have the opportunity to shape how we build, engage, and accelerate Lyka's growth.
What you'll do:
Identify, prospect and secure high‐quality Behaviourists/Dog Trainers and other pet professionals across Australia
Own the full acquisition cycle from research and outreach through to discovery, education, pitch and close while continuously refining what high‐quality partner fit looks like as the channel grows
Build and manage a strong pipeline in HubSpot with excellent hygiene, forecasting and prioritisation based on strategic value, commercial impact and alignment to Lyka's mission
Consistently meet or exceed monthly and quarterly onboarding and referral acquisition targets
Support developing and refining the go‐to‐market strategy for this new sub‐channel, including value proposition,



messaging and outreach tactics, campaign concepts and foundational sales playbooks
Lead seamless partner onboarding – educating and enabling new partners, ensuring they are set up for long‐term success, and delivering a smooth handover to Account Managers
Analyse funnel performance and partner behaviours to optimise targeting, messaging and conversion
Report actionable insights that help shape product, marketing, GTM motions and broader program improvements
Collaborate with Strategy, Sales Ops, Marketing & R&D; on GTM co‐marketing, enablement resources and channel‐wide initiatives
Qualifications and Experience
3+ years in Channel Partnerships or Outbound Sales, ideally in a fast‐paced, growth setting (SaaS or start‐up)
Proven track record building partner relationships from scratch and hitting ambitious targets
Curious and commercially minded, energised by building a new channel from the ground up
Experience developing and executing GTM and engagement plans that prioritise high‐impact, measurable actions
Equally comfortable with strategy and execution – you move easily between big‐picture thinking and hands‐on delivery
Strong commercial acumen, spotting growth opportunities and using data to inform decisions
Highly organised and disciplined in managing your pipeline, with the adaptability to thrive in a fast‐paced environment
CRM experience (HubSpot preferred) for managing relationships, tracking activity, and reporting outcomes
Excellent relationship‐building and communication skills, confident working cross‐functionally with internal and external stakeholders
Analytical mindset, able to turn data into actionable insights
A genuine love for animals and a drive to help advance pe
#J-*****-Ljbffr

📌 Partnerships Manager (New Business Development) (Newcastle)
🏢 Lyka
📍 Newcastle