Job Description

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Our client is a global leader in personal protective equipment, workwear and industrial safety products, with a diverse portfolio of brands across Australia and New Zealand.

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They are looking for an experienced Head of Marketing to lead their ANZ marketing function and drive the next phase of growth across their Workwear, Footwear and PPE portfolios.

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/n The Role:/n

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Reporting to the Chief Sales Officer, the Head of Marketing will be responsible for developing and executing the ANZ marketing strategy across multiple brands and product categories.

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Leading a multi-disciplinary marketing team, you will work closely with Sales, Product and senior stakeholders to deliver commercially focused marketing programs that strengthen brands, engage customers and support sales growth.

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/n The key responsibilities include:/n

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- Develop and execute the annual ANZ marketing strategy across Workwear, Footwear and PPE.

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- Lead, coach and develop the marketing team, ensuring clear priorities, accountability and collaboration.

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- Manage the brand portfolio and ensure consistent positioning and execution across all channels.

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- Develop integrated customer and channel marketing programs across retail, industrial, distribution and key accounts.

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- Lead product launches from planning through to execution, working closely with Product, Sales, Planning and Supply Chain.

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- Drive digital marketing across websites, email, social, paid media, SEO, SEM and content.

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- Lead campaigns, events, trade shows, sponsorships and customer activations.

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- Own the ANZ marketing budget, including forecasting, supplier management and ROI reporting.

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- Use customer,



campaign and digital data to measure performance and identify opportunities for improvement.

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- Manage agencies and external partners to ensure quality, value and effective delivery.

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- Build strong relationships across Sales, Product, Finance, IT and global marketing teams.

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/n You:/n
/n The ideal candidate will have:/n

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- Tertiary qualification in Marketing, Communications, Business or a related discipline.

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- 10+ years' marketing experience, including 5+ years leading a marketing team or function.

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- Proven experience developing and executing marketing strategy across multiple brands, categories or business units.

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- Solid commercial experience in a B2B, B2C or blended environment.

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- Experience in industrial products, safety, workwear, footwear, trade distribution, retail, building products, automotive aftermarket or FMCG would be advantageous.

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- Strong experience managing marketing budgets, forecasting, suppliers and measuring ROI.

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- Broad marketing capability across brand, product, customer, digital, content, social, email, events and sales enablement.

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- Experience managing complex product launches and cross-functional marketing programs.

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- Strong analytical skills and the ability to use data to drive decision-making.

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- Excellent communication and stakeholder management skills, with the confidence to influence at a senior level.

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- A strategic yet hands-on approach, with the ability to move from setting the strategy to making things happen.

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This is an excellent opportunity for a commercially minded marketing leader to take ownership of a significant ANZ portfolio, lead an established team and make a real impact on the growth of a global organisation.

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📌 Head of Marketing (Sydney)
🏢 Stopgap
📍 Sydney