About Us

Pramac, a Generac Company, leads the evolution to more resilient, efficient, and sustainable energy solutions. Since 1966, we've been a global benchmark in the production of generators and warehouse material handling equipment. Operating in over 150 countries with 17 branches and 8 manufacturing plants, we're proud to provide innovative products for diverse markets worldwide.

As a leader in power generation, we strive to deliver top quality performance while maintaining a collaborative and inclusive work culture. With Pramac Racing in MotoGP and cutting edge technological advancements, we bring passion, innovation and performance into everything we do.

The Opportunity

We're looking for an energetic and commercially driven Sales Manager to lead the growth of our Portable Generators and Home Backup Gas Generator business across Australia and New Zealand. Reporting to the General Manager, you'll build the national sales strategy for this category from the ground up, working closely with dealers, electrical contractors, gas installers, builders, retailers and wholesalers to grow market presence and establish Pramac as a leading brand in the residential and light commercial backup power market. This is a hands-on, field based role for a proactive sales skilled who enjoys building relationships, identifying opportunities and delivering results.

What's on Offer

- $160,000 base + $18,000 car/car allowance + performance incentive (package circa $198,000) plus superannuation

- Performance incentive

- Mobile phone and laptop





- Career development within an international organisation

- The chance to build and own a high growth category from day one

Key Responsibilities

- Develop and execute sales plans to achieve revenue and market share growth

- Drive sales of portable generators and residential standby gas generators

- Recruit, develop and support dealer and installer networks across Australia

- Build strong relationships with electrical wholesalers, hardware retailers, power equipment dealers and contractors

- Identify and secure current business opportunities in residential, rural and light commercial markets

- Manage key accounts and strategic partnerships

- Deliver product training and sales support to channel partners

- Monitor market trends, competitor activity and emerging customer requirements

- Maintain accurate sales forecasts and CRM reporting

- Represent Pramac at industry events, exhibitions and customer presentations

What You'll Need to Be Successful

- 5+ years' experience in sales, business development or channel management

- Experience within generators, electrical products, power equipment, HVAC, building products, renewable energy or related industries





- Strong business development and relationship management skills

- Experience managing dealer, distributor or contractor networks

- Excellent negotiation and communication skills

- A commercial mindset with the ability to identify and convert new opportunities

- Strong organisational and planning capabilities

- Willingness to travel nationally as required

Highly regarded:

- Knowledge of residential backup power systems

- Experience working with electricians, builders, gas contractors or electrical wholesalers

- Understanding of standby power, energy storage or generator technologies

Why Join Us

At Pramac, we don't just build products, we build careers. This is a rare opportunity to shape a brand new growth category for a globally recognised brand, with the backing and resources of an international organisation behind you.

We are an equal opportunity employer and celebrate diversity, fostering an inclusive environment where everyone can thrive.

Ready to Apply

If you're a driven, commercially minded sales professional ready to build something from the ground up, we'd love to hear from you. Apply now and be part of Pramac's legacy of excellence and innovation.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law."

📌 Sales Manager - Portable & Home Backup Power Solutions (Sydney)
🏢 PRAMAC
📍 Sydney