An exciting chance has become available for an experienced Campaign Marketing Specialist to join a leading global retail brand and play a key role in delivering nationwide marketing campaigns across Australia.

Working as part of a high-performing Marketing & PR team, you'll be responsible for planning, executing and optimising integrated campaigns that build brand awareness, engage customers and support continued business growth.

This is a great opportunity for a strategic and hands-on marketer who enjoys working across multiple channels, collaborating with a broad range of stakeholders and bringing campaigns from concept through to execution.

About the Role

- Lead end-to-end integrated marketing campaigns across seasonal and ad hoc initiatives
- Develop campaign strategies aligned with local business objectives and global direction
- Manage campaign planning, budgets, creative development, media buying and performance tracking
- Work across digital, social, PR, in-store and other customer touchpoints
- Partner with creative and media agencies to brief, develop and deliver campaigns
- Collaborate closely with eCommerce, Merchandising, Store Operations and other internal teams
- Work with global and regional stakeholders to localise campaigns for the Australian market
- Monitor campaign performance and use data-driven insights to optimise results and ROI
- Support brand growth across a national retail network and online channels
- Liaise with media outlets and external partners to ensure consistent brand messaging




- Contribute ideas and identify opportunities to improve customer engagement and campaign effectiveness

About You

You'll be an experienced marketing skilled with:

- At least 5 years marketing experience, ideally within a retail or consumer-focused environment
- Tertiary qualifications in Marketing or a related discipline
- Proven experience delivering integrated campaigns across paid, earned and owned channels
- Strong social media experience, including content strategy and paid advertising
- Experience working with creative and media agencies
- Strong project management and stakeholder management skills
- Experience using campaign analytics and performance data, such as Google Analytics or Meta Ads Manager
- Excellent communication and organisational skills
- A proactive, adaptable and solutions-focused approach
- Retail experience highly regarded, with fashion/apparel experience advantageous
- Experience leading teams or readiness to take the next step into leadership

What's on Offer?

- $115K-$125K plus super + attractive bonus
- Opportunity to join a global retail brand
- Work alongside a collaborative Marketing & PR team of 15+
- Significant exposure across national campaigns and multiple business functions
- Opportunity to grow into a future team leadership position
- A fast-paced, creative and commercially focused environment
- 5 days onsite in Melbourne

If you're looking for your next opportunity to take ownership of high-profile campaigns and make a genuine impact within a growing global retail business, we'd love to hear from you.

Apply now or contact us for a confidential discussion.

📌 Campaign Marketing Specialist (Melbourne)
🏢 PERSOL
📍 Melbourne