Business Development Manager – Electrical Products

Bovara Pty Ltd | Sunshine, Melbourne VIC | Full time BDM | Electrical Industry | Switchboards | Distribution | Contractors | Wholesalers | Victoria

Bovara is an Australian manufacturer and supplier of electrical products, electrical enclosures, switchboards and power distribution equipment, servicing the electrical contracting, construction, commercial and industrial sectors through a distribution channel model.

We are seeking an experienced and results-driven Business Development Manager with a strong background in the electrical industry, electrical products or electrical distribution to drive growth across Melbourne and Victoria.

This role is suited to a proven BDM who understands electrical wholesale distribution, contractor sales, project work and new-business development and enjoys being active in the market developing customers and converting opportunities into sales.

Key Products & Solutions

You will sell a broad portfolio of electrical products, including:

- Switchboards – modular and welded switchboards
- Distribution boards and electrical distribution equipment
- Meter panels, meter boxes and metering enclosures
- CT chambers, link boxes and tee-off boxes
- Temporary power boards for construction and project sites
- Electrical enclosures, panel surrounds and accessories

Our products are supplied through electrical distribution channels and used by electrical contractors, builders and project customers across residential, commercial and industrial applications.

The Role

As our Victorian Business Development Manager, you will:

- Drive new business development across Melbourne and Victoria
- Build and grow relationships with electrical wholesalers, distributors, contractors,



project managers and other industry stakeholders
- Develop existing accounts while actively identifying new customers and opportunities
- Promote Bovara's switchboards, enclosures and electrical distribution products
- Maintain a high level of customer calls, face-to-face meetings and market activity
- Develop and maintain a strong, qualified sales pipeline
- Manage the full sales cycle from lead generation and quotation through to negotiation and order conversion
- Maintain accurate customer, opportunity and activity information within our CRM
- Work closely with estimating, customer service, operations and fabrication teams
- Deliver agreed sales revenue, pipeline and customer activity targets

This is an autonomous sales role with clear targets, accountability and management support.

About You – Electrical Industry Experience Required

To be considered, you will ideally have:

- 5+ years' experience as a Business Development Manager, Sales Manager or Account Manager within the electrical industry
- Proven experience selling electrical products, switchboards, enclosures, power distribution equipment or related products
- Experience selling through electrical wholesalers/distributors and to electrical contractors
- Strong understanding of contractor requirements, electrical distribution and project-based sales
- A demonstrated track record of achieving sales targets and growing customer accounts




- Strong prospecting and new-business-development capability
- Commercial confidence in pricing, negotiation and closing business
- Strong communication and relationship-management skills
- Disciplined CRM and pipeline-management practices
- A proactive, self-motivated and accountable approach

An established network within the Melbourne and Victorian electrical market will be highly regarded.

Working Environment

The role will be based from Bovara's Sunshine office, with significant time spent visiting customers and developing business throughout Melbourne and Victoria. We are looking for someone who enjoys being visible in the market, speaking with customers, building relationships and creating new opportunities.

Why Bovara?

- Australian manufacturer with in-house electrical fabrication
- Fast lead times and greater control over quality and delivery
- Broad product offering across multiple electrical market segments
- Established contractor and distribution relationships
- Clear distribution-channel strategy
- Strong operational and manufacturing support
- Significant prospect to grow the Victorian market
- Values-led, performance-focused team culture

What's On Offer

- Competitive base salary plus performance-based commission/bonus
- Ownership of the Victorian territory
- Autonomy with clear objectives and management support
- Long-term career opportunity with an Australian-owned manufacturer
- Stable, well-supported sales environment with significant growth potential

How to apply: Click Apply and submit your resume together with a brief cover note outlining your electrical-industry experience, Victorian customer network and track record in business development.

📌 Business Development Manager – Electrical Products (Sunshine)
🏢 Bovara
📍 Sunshine