Join the Team Behind Australia’s Greatest Racing Carnival!

Are you passionate about creating impactful customer communications that engage, inform and inspire? Do you thrive in a fast-paced environment where no two days are the same? We're looking for a highly organised, collaborative and customer-focused CRM Campaign Coordinator to help deliver world-class experiences for members, guests and the broader community at the Victoria Racing Club.

At the VRC, we're not just about race days. We're about creating meaningful connections and memorable experiences that bring people together all year round.

About the Opportunity

We're seeking a proactive CRM Campaign Coordinator to lead the planning, coordination and execution of CRM communications that support member engagement, commercial priorities and key business initiatives.

In this role, you'll own the CRM campaign calendar and work closely with stakeholders across the Club to deliver targeted email and SMS campaigns that drive engagement, support business objectives and enhance the customer experience.

You'll collaborate with teams across Membership, Marketing, Events, Commercial and Digital, ensuring campaigns are delivered accurately, on time and aligned with audience needs and brand standards.

If you enjoy bringing campaigns to life, managing multiple priorities and using performance insights to continuously improve outcomes, we'd love to hear from you.

What you'll be responsible for

Campaign Planning & Delivery

- Owning and managing the CRM campaign calendar across member and public audiences.
- Planning, building, testing and deploying email and SMS campaigns.
- Delivering race day communications, promotions, member updates and business-priority initiatives.
- Ensuring all campaigns are executed accurately, on time and aligned to brand and communication standards.

Campaign Performance & Reporting

- Monitoring campaign performance against engagement and commercial objectives.
- Analysing campaign results and providing actionable insights and recommendations.




- Maintaining reporting dashboards and campaign performance reporting.
- Identifying opportunities to optimise audience targeting, content and campaign effectiveness.

CRM Operations & Continuous Improvement

- Supporting best-practice CRM processes and operational excellence.
- Maintaining campaign documentation, workflows and quality assurance processes.
- Contributing to continuous improvements across CRM tools, reporting and campaign delivery.
- Supporting major business initiatives and event readiness through effective campaign execution.

Stakeholder & Brief Management

- Partnering with stakeholders across the business to understand communication requirements and campaign objectives.
- Developing campaign briefs and coordinating delivery across multiple projects and priorities.
- Providing advice on audience targeting, channel selection and CRM best practice.
- Keeping stakeholders informed throughout campaign planning, development and execution.

What your background includes

- Experience delivering end-to-end CRM campaigns and customer communications.
- Robust written communication skills and attention to detail.
- Experience with CRM platforms and campaign management tools.
- Strong stakeholder management and project coordination capability.
- Ability to translate business objectives into effective CRM activity.
- Analytical skills with the ability to interpret campaign data and performance results.
- Experience managing multiple priorities in a fast-paced environment.
- A collaborative mindset and commitment to continuous improvement.





About You You're a highly organised communicator who loves bringing campaigns to life and ensuring every detail is delivered to the highest standard.

You enjoy working with stakeholders, balancing competing priorities and finding practical solutions to keep projects moving.

You combine strong execution skills with a customer-first mindset and are motivated by creating communications that deliver measurable results and meaningful engagement.

You take pride in producing high-quality work, embrace feedback and are always looking for ways to improve processes, campaign performance and customer outcomes.

Why Join the Club

- Be part of delivering one of Australia’s most iconic cultural and sporting events.
- Work with a passionate and supportive team dedicated to excellence.
- Play a key role in member and customer engagement strategies.
- Gain exposure to large-scale event communications, including the Melbourne Cup Carnival.
- Contribute to innovative CRM initiatives and continuous improvement programs.
- Help shape how the VRC connects with members, racegoers and the broader community.

Our Values At the VRC, our values guide everything we do:

- Think VRC – We deliver with one purpose and plan. We're one VRC team.
- Create Joy – We design experiences that create joy for our members, customers and each other.
- Be Gutsy – We are brave, curious and ambitious in our pursuit of a bigger future.
- F-Learn – We learn from setbacks and embrace opportunities for growth.
- Care Deeply – We genuinely care about our people, members, customers and community.

How to Apply When submitting your application, please include your résumé and any other supporting documents.

You must have the legal right to work in Australia.

Appointment to the role is subject to meeting the Victoria Racing Club’s employment requirements, which may include (but are not limited to) reference checks, a VEVO check, and a National Criminal History Check.

Only shortlisted candidates will be contacted.

📌 CRM Campaign Coordinator (Melbourne)
🏢 Victoria Racing Club
📍 Melbourne