About MASPRO

At MASPRO, we do not just make parts; we engineer solutions that keep hard rock mining moving. We are proudly Australian owned, designing and manufacturing high-performance drill components that outlast and outperform industry standards. We thrive on grit, passion and humility, embracing challenges with a solutions-focused mindset. Innovation drives us, collaboration fuels us, and our commitment to quality sets us apart.

We're an ambitious, growing business with an increasing international footprint and a strong focus on technology, innovation and continually improving how we operate.

The opportunity

MASPRO is looking for a technically confident Digital Marketing Specialist to take ownership of the digital infrastructure supporting our next phase of growth based at our Kewdale office in Perth.

This is not a broad marketing coordinator role.

You'll work hands-on across HubSpot, WordPress, SEO, AEO, GA4, Google Search Console, Google Tag Manager, Google Ads, marketing automation and AI-enabled digital workflows.

You'll report directly to our Marketing Director and have the autonomy to identify opportunities, recommend improvements and implement them.

Importantly, this role has been designed with the future in mind.

AI is changing search, marketing automation and how customers discover businesses — and we expect this position to evolve with it.

What you'll be doing

You'll take ownership across

- SEO, AEO and AI-assisted search visibility
- HubSpot marketing automation, workflows and segmentation
- WordPress website management and optimisation
- GA4, Search Console and Google Tag Manager
- Website conversion and customer journeys
- CRM lead management and digital integrations
- Google Ads and paid search optimisation




- Digital analytics, attribution, dashboards and reporting
- AI agents, assistants and automated marketing workflows
- Competitor, keyword and search-intent analysis
- Continuous improvement of MASPRO's digital ecosystem

What we're looking for You'll already have solid hands-on digital marketing experience, a keen eye for detail and be comfortable working directly inside the platforms.

In particular, we're looking for practical capability across:

HubSpot | WordPress | SEO | AEO/AI Search | GA4 | Google Search Console | Google Tag Manager | Google Ads | Marketing Automation

You'll be analytical, technically curious and able to move comfortably between identifying an issue, understanding the data and implementing a practical solution.

You don't need to be a developer — but you should know enough to solve many digital problems yourself and recognise when specialist technical support is required.

B2B experience is advantageous but not essential. Likewise, experience within mining, METS, engineering, manufacturing or another technical environment would be valuable, but we're open to strong digital specialists from other industries.

Why join MASPRO?

At MASPRO, we back our people with trust, support and opportunity. Because when you thrive, so do we.

- A genuine four-day professional role. Work Monday–Thursday,



with two days in our Perth office and two days from home.
- Direct access and influence. You'll report to and work closely with the Marketing Director — your ideas won't disappear through layers of management.
- Real ownership. This isn't a role built around coordinating agencies. We want your capability in-house and we'll trust you to use it.
- Work at the forefront of digital change. AI, AEO, agents, automation and changing search behaviour aren't side projects here — they're part of the role.
- See your impact. You'll be able to connect your work directly to search visibility, website performance, customer journeys, lead management and commercial insight.
- Grow as the role grows. MASPRO is expanding in Australia and internationally, and the digital environment itself is moving quickly. We expect the scope and capability of this position to develop with both.

If you're looking for a digital role where you can own the platforms, influence the direction and keep building your capability as AI reshapes marketing, we'd love to hear from you. Shape the future of manufacturing with us

When you join MASPRO, you become part of a team that takes ownership, drives innovation and never stops improving.

Apply now with your resume and cover letter via SEEK.

Have a question before applying? Contact us at [email protected]

Want to know more? https://www.maspro.com.au/

Technology, including AI-assisted tools, may be used to support aspects of our recruitment process. All hiring decisions are made by human reviewers.

MASPRO is an Equal Opportunity Employer that welcomes applications from all backgrounds and abilities. Essential pre-employment checks will be conducted.

📌 Digital Marketing Specialist (Kewdale)
🏢 Maspro Engineering
📍 Kewdale